Global Marketing Manager - ALL Accor - M/F/X

Accor Tech & Digital is the power engine of Accor technology, digital business and transformation. Our 5,000 talents are committed to deliver the best tech and digital experiences to our guests, hotels and staff across 110 countries and to shape the future of hospitality. 

Accor Tech & Digital, jobs in the tech field where intelligence is above all human! 

Accor Tech & Digital is the innovation and technological transformation lab of the world leader in hospitality.

Our teams, known as Heartists®, bring together the best of hospitality with the best of tech and digital. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,500 hotels, connecting closely with our 100 million clients in 110 countries.

Here, we are at the heart of an incredible playground for technological transition and the design of digital products and services for our customers and hotel teams.

Here, your scope will know no boundaries;

So join us and dare to make an impact on the world!

Here is where your greatest challenge awaits you: 

Our mission is to elevate guest experience and drive revenue for hotels and owners worldwide, at the lowest cost and sustainably. Our 5,000 talents, known as Heartists®, lead the Group's main growth drivers: distribution, global sales, loyalty programs, e-commerce, data and digital.

Within this dynamic ecosystem, the ALL Accor team plays a central role in shaping the brand’s marketing strategy, driving global consistency, and delivering measurable business impact.

 

About ALL Accor

ALL Accor is more than a loyalty program. It is Accor’s booking platform, loyalty ecosystem and lifestyle companion - connecting hospitality, experiences, travel and everyday life across more than 45 iconic hotel brands worldwide.

As ALL Accor enters a new phase of growth, the marketing team is building a distinctive and impactful marketing strategy, designed to drive global consistency, creative impact and business performance (full funnel impact).

 

The Role

As a Global Marketing Manager, you will play a central role in activating the ALL Accor marketing strategy, through high-impact 360° campaigns, activations and Marketing projects that drive both brand and business performance.

The role sits at the intersection of Marketing strategy, campaign leadership, ecosystem activation & performance measurement

You will lead the development of high impact integrated campaigns and key initiatives that strengthen the brand to our prospects, engage members, and drive measurable business performance across the ecosystem.

Working at the intersection of brand strategy, campaign management and ecosystem activation, you will ensure business consistency, creative excellence and business impact across markets, channels and customer journeys.

This is a key role at the heart of ALL Accor’s growth ambitions, requiring a unique combination of creative thinking, excellence in execution, and business acumen.

 

Key Responsibilities

Marketing & Creative Strategy

• Contribute to the definition and deployment of the marketing strategy
• Contribute to brand storytelling and positioning, shaping a distinctive and consistent narrative
• Translate the strategy into clear campaign roles, narratives and objectives
• Frame campaigns in terms of brand, business goals and funnel role
• Ensure strong and consistent creative direction across initiatives
• Engage and drive adoption of the marketing strategy across the ecosystem (Brand, hubs, hotel brands, expert teams)

360° campaign leadership & ecosystem activation

• Lead the end-to-end design and delivery of integrated high-impact 360° Brand campaigns and key activation (partnerships, sponsorships, commercial moments…)
• Oversee content creation across campaigns and channels
• Drive full-funnel activations across key levers (media, partnerships, sponsorships, social media, PR/influence, owned media…)
• Guarantee consistency across markets, channels and customer journeys

Agency Management

• Lead and challenge creative agency on campaign strategy, concepts and execution
• Define clear and inspiring briefs aligned with the Marketing strategy
• Ensure high creative standards across all deliverables
• Contribute to key productions (campaign shoots, content creation) to elevate quality and impact

Performance, insights & continuous improvement

• Drive initiatives that contribute to client acquisition, engagement and business growth
• Define and track campaign KPIs (brand & business performance)
• Conduct post-campaign reviews and extract actionable learnings
• Translate insights into strategic and creative improvements
• Contribute to the evolution of the marketing strategy and campaign ecosystem

And you? 

Experience

• 5 years of experience in marketing, communication or related fields
• Experience in fast-paced, international and matrix organizations
• Experience leading agencies and managing global campaigns
• Strong exposure to integrated 360° campaigns and content ecosystems
• Exposure to hospitality, lifestyle, digital, loyalty or customer-centric environments is a plus

Core capabilities

• Ability to define and frame marketing & creative strategies, connecting brand, business and campaigns
• Analytical skills and business acumen, combined with a creative sensibility and the ability to elevate storytelling and brand expression.
• Ability to align multiple stakeholders globally, regionally and locally
• Strong business and performance mindset, connecting marketing actions to measurable impact
• Ability to navigate fast-paced, international and matrix organizations

Accor dares to impact: 

- the world  

• Accor is committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 

- Specifically, at Accor Tech & Digital:

• Remote work available several days per week from France, with flexible work options: work from home, from our offices, or even from our hotels and coworking spaces through Worklib.
• Every Wednesday afternoon, dedicate your time to deep work and personal development.
• Work in a multicultural and English-speaking environment.
• Continuous improvement & training: hackathons, exceptional technology partnerships, dedicated talent management, certifications and a dedicated learning platform.

and also,

• ALL - Heartist® Program: unforgettable stays and experiences at all Accor locations and partner venues worldwide. 
• Heartist® for Good Program: commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package for the use of eco-friendly transportation or access to a company bike program in partnership with Zenride.
• Coverage of urban public transport subscriptions between home and workplace, in accordance with the rates set by French law “Loi Finance”.
• €11 meal vouchers.
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational areas as well as wellness and sports facilities, on-site or through Gymlib.

Your talent and motivation are our only selection criteria.

We value the richness of diverse nationalities, personalities, and professional backgrounds.

We know how to adapt to the specific needs of our employees, including those with disabilities.
We encourage all applications, regardless of gender, so go ahead and apply!

Recruitment is all about people!  

Is this mission appealing to you? Apply, and we will offer you: 

1. A meeting with our recruitment team to present the essential aspects of the position to you or guide you towards the role that may suit you. 
2. An interview with the team manager responsible for the role you are interested in.  
3. For some roles, you might also be required to complete an assessment (use case and motivation questionnaire. 
4. A final interview with our Human Resources team to discuss our Group's culture, work environment, training program, career prospects, as well as various benefits offered by the Group. 
5. A personalized feedback. 

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