snowflake · Field Marketing
US-CA-Menlo ParkOnsite
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Work locations
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
ABM
“… - Design and lead integrated field programs: combining ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing …”
Partner-sourced leads and event programs are core here.
Marketo
“… environment - Knowledge of using marketing tools like Marketo …”
Salesforce
“… - Knowledge of using marketing tools like Marketo, Salesforce …”
WordPress
“… Knowledge of using marketing tools like Marketo, Salesforce, wordpress - Proficiency with office productivity applications (e.g. …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… - Design and lead integrated field programs: combining ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing …
Why it matters here: Partner-sourced leads and event programs are core here.
Tools mentioned
… environment - Knowledge of using marketing tools like Marketo …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Field Marketing & ABM Manager, East New York | serval | Field Marketing | Onsite |
|
| Senior Field Marketing & ABM Manager, West San Francisco |
snowflake
snowflake has 15 other live roles on this site right now across 7 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is about empowering enterprises to achieve their full potential and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology and careers to the next level.
Snowflake Inc. is seeking a dynamic, results-oriented Senior Manager of Field Marketing- Acquisition, based in San Francisco or New York, to lead our Acquisition Field Marketing Team. In this role, you will own and evolve the strategic marketing vision for the acquisition sales motion, accelerating adoption of Snowflake’s AI Data Cloud. You will manage a team of individual contributors, leading the design, execution, and measurement of field marketing programs that drive pipeline growth and customer acquisition. Success in this role requires strong cross-functional leadership, close alignment with sales and marketing, and the ability to influence stakeholders at all levels.
Responsibilities:
Own the field marketing strategy for Acquisition, focused on net-new logos.
Design and lead integrated field programs: combining ABM, SDR alignment, partner co-marketing, and executive engagement to drive demand
Oversee high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) as part of a broader acquisition strategy
Optimize campaign mix and strategy based on KPIs including account engagement, pipeline impact, and ROI
Partner closely with Sales leadership to align on territory plans, account strategy, and pipeline goals
Build strong relationships with cross-functional teams (Growth Marketing, Product Marketing, Brand, Customer Marketing, SDR Teams and Partner Marketing)
Fostered a collaborative, growth-oriented team through continuous support, professional development opportunities, and defined career pathways.
Required Skills & Experience:
8+ years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
Proven success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales teams
Bachelor’s degree in marketing, business, or related field (MBA preferred)
4+ years of people management experience, including managing 5+ direct reports
Strong executive presence and ability to influence Sales leaders
Data-driven mindset with experience measuring pipeline, ROI, and impact
Comfortable operating in a fast-paced, growth-oriented environment
Knowledge of using marketing tools like Marketo, Salesforce, wordpress
Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
Must be legally authorized to work in the United States without restriction
This position requires a hybrid work schedule requiring 3 days per week in office.
Apply today to bring your enthusiasm, creativity, and expertise to Snowflake, where you’ll play a pivotal role in advancing our Field Marketing Acquisition efforts. Enjoy high visibility and close partnership with Sales leadership, build scalable acquisition programs from the ground up, lead a team while staying close to execution, and make a direct impact on pipeline and revenue growth—driving adoption of Snowflake’s AI Data Cloud. If you’re a senior field marketer who excels at running events, leading people, and driving growth, we want to hear from you.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
More to explore
… - Knowledge of using marketing tools like Marketo, Salesforce …
… Knowledge of using marketing tools like Marketo, Salesforce, wordpress - Proficiency with office productivity applications (e.g. …
Success metrics mentioned
… and measurement of field marketing programs that drive pipeline growth and customer acquisition. Success in this …
… motions. - Proven success driving pipeline creation and revenue impact in close partnership with commercial and …
Cross-functional partners mentioned
… success driving pipeline creation and revenue impact in close partnership with commercial and enterprise sales team …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
03Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm and partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| serval |
| Field Marketing |
| Onsite |
|
| Field Marketing Senior Specialist Barcelona, Spain | lighthouse | Field Marketing | Onsite |
|
| Senior Director, Field Marketing American Fork, Utah, United States | liveviewtechnologiesinc | Field Marketing | Onsite |
|
| Senior Event & Field Marketing Manager Lehi, UT | netcraft | Field Marketing | Onsite |
|
| Senior Field Marketing Manager - AI & Data Partnerships New York City, New York | similarweb | Field Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.