snowflake · Field Marketing
NL-AmsterdamRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Data-driven mindset: comfortable working with marketing metrics and CRM …”
Retention and reactivation programs are core here.
ABM
“… ensuring efficient spend and accurate forecasting. - Support ABM motions — Align field activities to target …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… THE ROLE Snowflake is looking for a Field Marketing Specialist, Benelux to join our growing marketing …”
Partner-sourced leads and event programs are core here.
Events
“… FOR - 2–4 years of B2B marketing experience, with a focus on field marketing, event marketing …”
Field programs and event-based pipeline are core here.
Marketo
“… working with marketing metrics and CRM/MA tools (Salesforce, Marketo …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Data-driven mindset: comfortable working with marketing metrics and CRM …
Why it matters here: Retention and reactivation programs are core here.
… ensuring efficient spend and accurate forecasting. - Support ABM motions — Align field activities to target …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… THE ROLE Snowflake is looking for a Field Marketing Specialist, Benelux to join our growing marketing …
Why it matters here: Partner-sourced leads and event programs are core here.
… FOR - 2–4 years of B2B marketing experience, with a focus on field marketing, event marketing …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
… working with marketing metrics and CRM/MA tools (Salesforce, Marketo …
… Salesforce …
Success metrics mentioned
… plan and execute field marketing programs that drive pipeline and accelerate revenue across the Benelux region. …
… field marketing programs that drive pipeline and accelerate revenue across the Benelux region. You will work …
… field marketing budget, ensuring efficient spend and accurate forecast …
Responsibility patterns called out
… and execute field marketing programs — Own the end-to-end delivery of regional field events (executive roundtables, …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm and partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Field Marketing Working Student - Munich DE-Munich-MSO | snowflake | Field Marketing | Remote |
|
| Senior Field Marketing Manager SE-Stockholm-MSO | snowflake | Field Marketing | Remote |
|
| Senior Field Marketing Manager GB-London | snowflake | Field Marketing | Remote |
|
| Channel Field Marketing Manager US, Remote | horizon3ai | Field Marketing | Remote |
|
| Event & Field Marketing Manager New York City | adonis | Field Marketing | Remote |
|
| Events and Field Marketing Manager - East United States (Remote) | cresta | Field Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
snowflake
snowflake has 15 other live roles on this site right now across 7 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is looking for a Field Marketing Specialist, Benelux to join our growing marketing team in Amsterdam. In this role, you will plan and execute field marketing programs that drive pipeline and accelerate revenue across the Benelux region. You will work closely with Sales, Demand Generation, and Partner teams to build high-impact events and campaigns that connect with our target audiences at every stage of the funnel. The ideal candidate is a self-motivated team player who is extremely organized and eager to learn.
Plan and execute field marketing programs — Own the end-to-end delivery of regional field events (executive roundtables, roadshows, hosted dinners, third-party sponsorships) that generate pipeline and accelerate existing opportunities.
Drive pipeline contribution — Partner with regional Sales and SDRs to align programs to account and territory priorities, ensuring consistent pipeline and bookings impact.
Manage event logistics — Coordinate all aspects of event execution including venue selection, vendor management, invitations, content, and post-event follow-up.
Collaborate cross-functionally — Work with Demand Generation, Product Marketing, and Content teams to ensure regional programs are aligned to global campaign strategy.
Track and report performance — Measure program ROI including responses, MQLs, meetings, SQOs, and influenced pipeline. Report findings to stakeholders on a regular cadence.
Manage budget — help maintain the regional field marketing budget, ensuring efficient spend and accurate forecasting.
Support ABM motions — Align field activities to target account lists and coordinate with the ABM team on account-specific engagement programs.
2–4 years of B2B marketing experience, with a focus on field marketing, event marketing, or demand generation.
Proven track record of planning and executing multi-format events that deliver measurable pipeline impact.
Strong project management skills — ability to manage multiple programs simultaneously and meet deadlines.
Experience working closely with Sales teams, ideally in a technology or SaaS company.
Data-driven mindset: comfortable working with marketing metrics and CRM/MA tools (Salesforce, Marketo, or equivalent).
Excellent communication and collaboration skills — able to influence and align across functions.
Based in or willing to relocate to Amsterdam; comfortable traveling within Benelux as needed.
Fluency in Dutch and English required; additional European language(s) a plus.
Experience in a high-growth cloud, data, or AI company.
Experience managing third-party agencies and event vendors.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
Apply before August 22, 2026.
More to explore
05How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.