experian · Product Marketing
London, United KingdomHybrid
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Website / CRO
“… drive customer adoption Deep understanding of customer insight, experimentation …”
Experimentation cadence and on-site conversion live here.
A/B testing
“… drive customer adoption Deep understanding of customer insight, experimentation …”
Product
“… and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… drive customer adoption Deep understanding of customer insight, experimentation …
Why it matters here: Experimentation cadence and on-site conversion live here.
Success metrics mentioned
… drive customer adoption Deep understanding of customer insight, experimentation …
Cross-functional partners mentioned
… and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
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| Senior Product Marketing Manager, Freshservice San Mateo, CA, United States | freshworks | Product Marketing | Hybrid |
|
| Senior Product Marketing Manager Toronto, Ontario | getmaple | Product Marketing | Hybrid |
|
| Senior Product Marketing Manager (m/f/x) Berlin, BE, Germany | scalablegmbh | Product Marketing | Hybrid |
|
| Sr. Director, Product Marketing, Naturium Los Angeles, CA | elfbeauty | Product Marketing | Hybrid |
|
| AI Product Marketing Manager San Mateo, United States | freshworks | Product Marketing | Hybrid |
|
| Product Marketing Manager Ottawa, ON, Canada | assent | Product Marketing | Hybrid |
|
Up to two reason chips per row; the strongest match is shown first.
experian
experian has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
We're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions.
You'll be responsible for understanding our customers better than anyone else, identifying where we can create the most value, and turning that insight into clear product positioning, compelling propositions and successful go-to-market plans. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact.
This isn't a role focused solely on messaging and launches. Instead, you’ll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption. You'll have the autonomy to own your area, make prioritisation calls, and influence teams across the business through clarity, evidence and customer truth.
What you will own:
Proposition & positioning leadership
Go-to-market & adoption
Product Marketing Best Practice
Benefits package includes:
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Grade: D/EB8
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Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Apply before August 22, 2026.
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