Social Media Marketing Manager

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.

Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf.

At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here. 

About the Opportunity

Social Medial Marketing Manager

Are you a creative and strategic thinker? Do you have a proven track record of launching forward-thinking social media campaigns? Are you someone who understands how business-to-business (B2B) social media is evolving into a meaningful growth lever — across influence, trust, category creation, and pipeline?

Salsify is seeking a social media marketing specialist with experience in B2B strategy to lead the development, launch, and management of our social media strategy to drive brand awareness, community building, and lead generation on LinkedIn and other relevant social channels. As a team that prioritizes innovation and creativity, we’re excited to experiment with new ways of engaging on social media with our B2B audience — and are seeking someone who wants to test and learn with us.

We’re eager to amplify executive thought leadership, shape conversations around exciting new industry topics like agentic commerce, and build an engaged community within our space. This role will report to the director of growth marketing and work closely with content marketing, design, and video teams, as well as cross-functionally with other marketing departments to support marketing campaigns.

Salsify is redefining how brands succeed on the digital shelf  and in the emerging era of AI-driven agentic commerce. This role offers the opportunity to shape and grow a modern B2B social media program, influence how an industry leader shows up in public conversations, and collaborate with executives, customers, and partners to tell stories that drive awareness, engagement, and business impact.

 

Resumes should be submitted in English.

Please submit your resume and a short cover letter includes a short summary of a B2B social media campaign you created that makes you feel proud.

 

Here’s how you’ll make an impact:

• Develop, launch, and manage a cutting-edge social media strategy for a B2B software-as-a-service (SaaS) company to drive brand awareness, community building, and lead generation.

• Oversee community management and growth on LinkedIn and other relevant social media channels by implementing audience development strategies and executing engagement initiatives to build an engaged, loyal audience.

• Establish and curate a social media content calendar for LinkedIn and other relevant social media channels, collaborating with cross-functional teams and external partners to support marketing campaign success.

• Ideate, produce, and publish written content on social media, such as posts, polls, newsletters, and articles, as well as multimedia content like graphics and videos, continually experimenting with new formats to drive audience engagement and conversion.

• Develop and drive an executive thought leadership program, collaborating with key leaders to help them manage their social media presence, to help them optimize their personal brands for greater reach and influence.

• Implement a social search optimization (SSO) process to drive organic search rankings across LinkedIn and other relevant social media channels.

• Establish a social listening program to monitor competitor and category conversations to bring forward timely insights that shape our social media strategy and help us lead category conversations.

• Establish a performance measurement, reporting, and optimization processes to ensure our social media strategy stays ahead of the latest industry shifts, trends, and technologies.

 

Here’s what you’ll bring to our team:

• Three or more years of experience working in social media marketing or a related roles where you owned social media strategy development and execution.

• Experience developing B2B marketing strategies for LinkedIn or other relevant social media channels (e.g. X, Reddit, YouTube, TikTok, Threads, Instagram, or other emerging platforms) to target, engage, and nurture professional audiences.

• Experience overseeing community management and implementing audience development strategies.

• Strong writing and editing skills to craft high-quality, conversion-driving copy, with experience following brand style guidelines.

• Demonstrated success leveraging the latest industry trends to drive audience growth and engagement through creative and innovative social media strategies.

• Strong project management and organizational skills to bring creative and innovative ideas to life.

• Experience establishing a social listening program to monitor competitor and category conversations and deliver timely insights.

• Experience with analytics tools and performance measurement to inform optimization efforts with data-driven insights.

 

You’ll get bonus points for bringing:

• Experience developing multimedia content like graphics and videos for social media campaigns, leveraging tools like Canva or CapCut.

• Experience building social media strategy for emerging platforms.
• Experience implementing a SSO process.
• Experience developing and driving an executive thought leadership program.
• Experience with paid media or collaborating with paid media teams.

 

Here’s how we’ll measure success:

• Build and grow a social media presence that strengthens Salsify’s brand, expands our reach, and deepens engagement with our target audiences.

• Create compelling content and meaningful conversations that position Salsify as a trusted voice and thought leader in the evolving commerce landscape.

• Develop a thriving community of customers, prospects, partners, and industry influencers who actively engage with our brand and contribute to category conversations.

• Elevate executive visibility and thought leadership by helping leaders build authentic, influential social media presences.

• Bring a spirit of experimentation and innovation to our social media programs, continuously identifying new opportunities to engage audiences and drive impact.

• Use insights, trends, and performance data to evolve our strategy and ensure social media remains a strategic driver of awareness, influence, and business growth.

 

What we have for you:

• Competitive Salary - At Salsify, we strive to offer generous benefits packages that are meaningful and unique, aimed at meeting
  the diverse needs of our employees around the globe. Our strategy is to offer a competitive salary, by paying above-average market rates
• Open Vacation Policy - You have 22 vacation days per year. We trust our employees to be responsible. This means that if you need more time off, you are allowed to take it
• Medical, Dental, Vision Insurance - We offer a competitive individual and family plan through Multicare
• Life Plan - in case of death or permanent disability
• Meal Allowance - 9,60€ per worked day
• Remote Allowance - 25€ per month
• Referral Bonuses - A 2500€ bonus is rewarded to employees who assist in finding qualified candidates that turn into successful hires
• Unplug Days - We have heard how valuable it is to pick some days and shut down so that everyone can unplug and not worry about what they are missing. You can expect a handful of days throughout the year that are considered ‘company closed’ Salsify Unplug days
• Virtual + In-person Events - By hosting virtual educational webinars, team-building events, volunteer opportunities, and more, employees are able to keep in touch with their coworkers and give back to our community
• Talkspace & Employee Assistance Programs -  We have partnered with Talkspace to give employees easy access to licensed mental health providers for counseling and therapy support. In addition to Talkspace, our Global EAP through Workplace Options also provides access to counseling sessions and support services to help employees navigate both work and home life at no cost to you

 

#LI-AS1 #LI-Remote

At Salsify, we maintain 3 core principles as part of our Compensation Philosophy:

• We pay market rates, which are competitive and equitable
• We pay based on performance and proficiency, not tenure
• We adjust proactively; when the market moves, we do too

The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive. All Salsify employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, PTO, and more. Offers to join Salsify are based on a few criteria, including the scope of the role, the candidate’s work experience, targeted skills, internal equity of the team, and external market data.National Pay Range€38.250—€45.000 EUR

Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you!

A member of Talent 'talent@salsify.com' will be reaching out about next steps if we would like to move forward.

Salsify’s mission is to empower brand manufacturers to win on the digital shelf.

Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards.

We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you!

As part of the hiring process, we may be conducting reference checks with your provided contacts.

Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application.

An Inclusive Place To Work

Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

Accommodations

Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com.

 

We take your security seriously. When applying for a position with us, please be aware of the following:

Official Communication Channels

All legitimate communications from our team, including interview requests and job offers, will only come from an email address ending in @salsify.com. We will never use generic email addresses (like Gmail or Yahoo) or ask you to communicate through unofficial channels.

Verify Job Postings

Always verify the legitimacy of any Salsify job posting by checking our official website's careers page. If a position is not listed there, it is not a genuine Salsify opening.

Secure Application Process

We use secure applicant tracking systems and encrypted communication channels to protect your sensitive information and documents throughout the application process.

No Payments Ever Required

Legitimate employers, including Salsify, will never ask for upfront payments for applications, training, or equipment. Any request for payment is a clear sign of a scam.

Personal Information Requests

Sensitive personal information, such as bank details or social security numbers, will only be requested after a formal job offer has been made and exclusively through secure, verified channels.By being aware of these protocols, you can help us ensure a safe and secure application experience.