talonone · Marketing
BerlinOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
SEO / content
“… are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing …”
Organic traffic and editorial cadence are typical scope.
Google Tag Manager
“… thought leadership into the assets and playbooks that GTM teams use to win in our key …”
Customer success
“… and our owned event series, INCENTIVIZE Build enablement materials and playbooks to help sales, customer success …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing …
Why it matters here: Organic traffic and editorial cadence are typical scope.
Tools mentioned
… thought leadership into the assets and playbooks that GTM teams use to win in our key …
Cross-functional partners mentioned
… and our owned event series, INCENTIVIZE Build enablement materials and playbooks to help sales, customer success …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| GTM & Partnerships Marketing Manager, LATAM São Paulo, São Paulo, Brazil | crunchyroll | — | Onsite |
|
| Assistant Marketing Manager – GrabFood, SG Singapore, Singapore | grab | — | Onsite |
|
| Assistant Marketing Manager Ho Chi Minh, Vietnam | informagroupplc | — | Onsite |
|
| B2B Marketing Manager United States | assetwatch | — | Onsite |
|
| B2B Marketing Manager London Office | scan-com | — | Onsite |
|
| B2C Marketing Manager, North America New York, New York, United States | toogoodtogo | — | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
talonone
Beyond this listing, talonone doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market.
The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems.
This is a full-time role based in Berlin, Germany.
ONCE YOU ARE HERE YOU WILL:
WHAT WE NEED YOU TO BRING TO THE TABLE:
WHAT'S IN IT FOR YOU:
WHY YOU SHOULD WORK FOR US:
Do you want this job?
We’d love to hear from you! Apply directly via the form below.
Talon.One is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. We do not make employment decisions on the basis of race, color, religious belief, ethnic origin, nationality, sex, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by company policy. As an employer we strive for a healthy and safe workplace and strictly prohibit harassment of any kind.
Find out more about our Candidate Privacy Policy.
Apply before August 21, 2026.
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