armracolostrum · Growth Marketing
US - RemoteRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… you will own customer acquisition and performance marketing channels, including paid marketing (paid social, paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… paid social …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… Revenue Ownership Own all revenue-driving initiatives across acquisition, retention …”
Retention and reactivation programs are core here.
Revenue
“… and other acquisition channels. Responsibilities: Growth Strategy & Revenue Ownership Own all revenue-driving initiatives across acquisition, …”
CAC
“… optimization of campaigns to hit aggressive revenue and CAC targets. Leadership & Collaboration Build and mentor …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… you will own customer acquisition and performance marketing channels, including paid marketing (paid social, paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… Revenue Ownership Own all revenue-driving initiatives across acquisition, retention …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… and other acquisition channels. Responsibilities: Growth Strategy & Revenue Ownership Own all revenue-driving initiatives across acquisition, …
… optimization of campaigns to hit aggressive revenue and CAC targets. Leadership & Collaboration Build and mentor …
… drive growth, deep understanding of brand, CAC to LTV as core KPI Exceptional organizational skills Able …
… Revenue Ownership Own all revenue-driving initiatives across acquisition, retention …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Growth Marketing - Commercial San Mateo, California, United States | skydio | — | Remote |
|
| Growth Marketing Director Remote - US | backblaze | — | Remote |
|
| Growth Marketing Director Anywhere in the United States | nabla | — | Remote |
|
| Head of Demand Generation & Growth Marketing New York, United, States (Hybrid); San Francisco, United, States (Hybrid); United States (Remote) | cresta | Demand Generation | Remote |
|
| Head of Developer Growth Marketing United States | Depot | — | Remote |
|
| Head of Growth Marketing New York City | Arketa | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
armracolostrum
armracolostrum has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Job Title: VP of Growth Marketing
Job Type: Full-Time (Remote)
ARMRA Schedule: Monday - Friday 9 am-6 pm EST
About ARMRA: ARMRA® was born from a near-fatal health crisis that forced its Founder & CEO, Dr. Sarah Rahal, to uncover what modern life has stolen. As a pediatric neurologist, she turned to exhaustive research and ancient wisdom to find a solution—not just for herself, but for the growing health crisis affecting us all. Your body isn’t broken—it’s brilliantly designed for strength, resilience, and vitality. But the modern world scrambles the signal, disconnecting you from the intelligence encoded within. ARMRA Colostrum™ is nature’s original blueprint with 400+ bioactive nutrients that restore what modern life strips away. It works at the cellular level to remind your body of its original code and reawaken its innate intelligence—so you can reclaim your birthright to thrive.
Who We Are
Who We Are Not
The Role: We are looking for a data-driven and strategic VP of Growth Marketing with a strong track record in DTC & CPG to join our team. This role will be responsible for the growth of this sales channel, designing and driving forward the strategy to maximize the performance of armra.com. Leveraging your robust digital performance experience, you will own customer acquisition and performance marketing channels, including paid marketing (paid social, paid search, affiliate, etc.), as well as TV, podcast and other acquisition channels.
Responsibilities:
Growth Strategy & Revenue Ownership
Acquisition & Paid Media Leadership
Leadership & Collaboration
Skills/Qualifications:
We are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetics, disability, age, veteran status or other characteristics.
Apply before August 21, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.