improbable · Product Marketing
Remote - InternationalRemote
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… recommendations and growth tactics - Support adoption and retention through tactics such as community leaderboards, yield-based …”
Retention and reactivation programs are core here.
Retention
“… recommendations and growth tactics - Support adoption and retention through tactics such as community leaderboards, yield-based …”
Own end-to-end campaign execution
“… and derivatives or perps work - A track record of leading product launches end to end …”
Product
“… that resonates with them. You’ll work closely with Product and the Head of Marketing to shape …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… recommendations and growth tactics - Support adoption and retention through tactics such as community leaderboards, yield-based …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… recommendations and growth tactics - Support adoption and retention through tactics such as community leaderboards, yield-based …
Responsibility patterns called out
… and derivatives or perps work - A track record of leading product launches end to end …
Cross-functional partners mentioned
… that resonates with them. You’ll work closely with Product and the Head of Marketing to shape …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
02How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Web3 Product Marketing Manager, Prediction Markets Remote - International | improbable | Product Marketing | Remote |
|
| Founding Product Marketing Manager USA (Remote) | vantage | Product Marketing | Remote |
|
| Lead Product Marketing Manager New York City | Abacum | Product Marketing | Remote |
|
| Lead Product Marketing Manager United States | dave | Product Marketing | Remote |
|
| Lead Product Marketing Manager, Device Intelligence US - Remote | seon | Product Marketing | Remote |
|
| Lead product marketing manager London | seccl | Product Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
improbable
improbable has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Improbable, we build and scale ambitious AI and Web3 ventures shaping the next generation of the internet.
We’re hiring for a venture building a next-generation blockchain for real-time, large-scale applications, designed to overcome the speed and cost limitations of traditional blockchain infrastructure. The technology is fast, cost-efficient and fully EVM-compatible, enabling developers, creators and communities to build immersive products with greater ownership and interoperability.
About the role
We’re hiring a Product Marketing Manager to shape how a decentralised exchange (DEX) shows up in the world.
This is a hands-on role for someone who understands onchain trading and its audiences deeply, from alpha groups and trading communities to professional traders, and can turn that understanding into messaging that resonates with them. You’ll work closely with Product and the Head of Marketing to shape positioning, growth and how the product is talked about in the market.
What you’ll be doing
You’ll shape the positioning, launches and market story that help the product stand out.
Own positioning and messaging across core audiences, including alpha groups, trading communities and professional traders
Craft a clear differentiation story grounded in the product’s strengths as well as simplify a technical product narrative so it makes sense to both experienced traders and people coming onchain for the first time
Lead go-to-market activity for launches, product capabilities and ecosystem features, from brief through to post-launch measurement
Act as the team’s expert on the onchain derivatives and trading landscape, including trends, trader insights and market takeaways
Turn market intelligence into positioning, product recommendations and growth tactics
Support adoption and retention through tactics such as community leaderboards, yield-based rebates and referral mechanics
What we’re looking for
Solid experience in product marketing or a related role, including meaningful hands-on experience in Web3, consumer fintech or trading products
Experience with retail trading products or exchanges (DEX or CEX), and a genuine understanding of how order books and derivatives or perps work
A track record of leading product launches end to end, with measurable results
Proven ability to own positioning and messaging for a product or protocol and execute go-to-market campaigns across channels
Strong grasp of crypto-native culture and communities, including X, Discord and Web3 platforms
Highly analytical, comfortable defining and tracking growth, retention and adoption metrics
Comfortable operating hands-on in a fast-moving environment with significant ownership
Apply if you want to help shape how a decentralised exchange is positioned, launched and adopted.
Apply before August 22, 2026.
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