neon · Growth Marketing
New York CityOnsite
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Work locations
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Own day-to-day operations in our marketing automation and CRM stack — lead scoring, segmentation, routing, and …”
Retention and reactivation programs are core here.
Events
“… annual industry events and executive dinners around major conferences — venue booking, invite list management against …”
Field programs and event-based pipeline are core here.
HubSpot
“… with marketing tools. You’ve worked with platforms like HubSpot …”
Marketo
“… marketing tools. You’ve worked with platforms like HubSpot, Marketo …”
SQL
“… SQL …”
Queries against the data warehouse show up in this listing's stack.
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Own day-to-day operations in our marketing automation and CRM stack — lead scoring, segmentation, routing, and …
Why it matters here: Retention and reactivation programs are core here.
… annual industry events and executive dinners around major conferences — venue booking, invite list management against …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
… with marketing tools. You’ve worked with platforms like HubSpot …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Associate Growth Marketing Manager New York, New York, USA | Datadog, Inc. | — | Onsite |
|
| Growth Marketing Associate San Francisco, CA, United States | Queenly |
neon
neon has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores. We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives. Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away risk and complexity for our customers. We’re replacing old-school, black-box relics with clear, modern, and developer-centric infrastructure.
As an early team member, you’ll have the opportunity to shape and scale Neon’s product and culture, making a direct impact on our growth and success. You’ll join a collaborative, diverse team from world-class companies like Apple, Affirm, Unity, and Visa, backed by renowned VC's including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade. If you want to build disruptive technology, challenge the status quo, and help game creators thrive on their own terms, read on.
About the Role
Neon is looking for a hands-on, analytical Brand and Growth Marketing Associate to help build Neon’s demand generation function from the ground up. You’ll be one of our first dedicated marketing hires, working closely with our Sales, Customer Success, and Partnerships teams to reach mobile game studios exploring direct-to-consumer monetization.
This role is a mix of strategy and execution. You’ll plan and run campaigns, analyze performance, experiment with new ideas, and continuously improve how we generate and qualify pipeline. You’ll also support a small number of high-impact industry events and executive dinners each year, helping turn conversations into long-term customer relationships.
What You’ll Do (Responsibilities)
Campaign Execution: Plan, build, and run multi-channel demand gen campaigns (email nurture, paid, retargeting) targeting mobile game studios and publishers. Own performance from first touch to sales handoff.
Funnel Analytics & Reporting: Track and report on lead volume, Marketing Qualified Lead (MQL) → Sales Qualified Lead (SQL) conversion, and pipeline contribution by channel. Use data to decide what to double down on and what to kill.
Lead Management & Sales Alignment: Own day-to-day operations in our marketing automation and CRM stack — lead scoring, segmentation, routing, and data hygiene — and maintain a tight feedback loop with BD on lead quality and handoffs.
Content-Driven Lead Generation: Partner with the team to turn Neon's existing assets (case studies, best-practice guides, benchmark data) into gated content and outbound campaigns that generate qualified interest.
Event Support: Coordinate logistics remotely for 2–4 annual industry events and executive dinners around major conferences — venue booking, invite list management against target accounts, RSVP tracking, and post-event follow-up sequences that convert conversations into pipeline.
What You’ll Bring (Requirements)
1–3 years’ experience in demand generation, growth marketing, and/or B2B marketing, ideally at a B2B SaaS or fintech company.
Data-driven approach. You’re comfortable looking at funnels, conversion rates, and campaign performance to understand what’s working and what isn’t. You enjoy digging into spreadsheets and dashboards, and you use data to guide your decisions.
Strong communicator. You can write clear, compelling emails, ad copy, and campaign messaging that resonates with technical audiences without relying on buzzwords or generic marketing language.
Comfortable with marketing tools. You’ve worked with platforms like HubSpot, Marketo, or similar marketing automation tools, and you’re confident in learningconfident learning new systems and building efficient workflows.
Organized and proactive. You can manage multiple campaigns, events, and follow-up sequences at once while staying on top of the details. In a startup environment, you’re happy to take ownership, figure things out, and keep things moving without needing constant direction.
Bonus Points
Genuine enthusiasm for or experience with mobile gaming — you play mobile games, understand why studios care about DTC, or have worked at a company selling to game studios.
Experience supporting or coordinating B2B events or executive dinners.
Previous experience in a high-growth startup environment.
More to explore
… marketing tools. You’ve worked with platforms like HubSpot, Marketo …
… SQL …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… and continuously improve how we generate and qualify pipeline …
… MQL …
… touch to sales handoff. - Funnel Analytics & Reporting …
Cross-functional partners mentioned
… paid, retargeting) targeting mobile game studios and publishers. Own performance from first touch to sales handoff …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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| Onsite |
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| Growth Marketing New York City | cassihome | — | Onsite |
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| Growth Marketing Lead New York City | arlo | — | Onsite |
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| Growth Marketing Lead New York | batoncorporation | — | Onsite |
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| Growth Marketing Lead, Lifecycle New York City | garage | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.