Guild · Demand Generation
San FranciscoRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… WHAT YOU'LL DO Own inbound pipeline. Build and scale multi-channel demand gen programs — paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… DO Own inbound pipeline. Build and scale multi-channel demand gen programs — paid search, paid social …”
Creative iteration speed and channel-level attribution matter here.
SEO / content
“… shows up in AI-powered discovery channels alongside traditional SEO …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… not just directing others to do it. Analytical mindset. You think in funnels and conversion rate …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… pages mapped to real buyer problems. Build proper attribution and optimize for the pipeline, not traffic. …”
Systems ownership and reporting usually anchor this work.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… WHAT YOU'LL DO Own inbound pipeline. Build and scale multi-channel demand gen programs — paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… DO Own inbound pipeline. Build and scale multi-channel demand gen programs — paid search, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… shows up in AI-powered discovery channels alongside traditional SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… not just directing others to do it. Analytical mindset. You think in funnels and conversion rate …
Why it matters here: Experimentation cadence and on-site conversion live here.
… pages mapped to real buyer problems. Build proper attribution and optimize for the pipeline, not traffic. …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
… and you know what converts at that level. Paid channels proficiency. Hands-on experience with Google Ads …
… know what converts at that level. Paid channels proficiency. Hands-on experience with Google Ads, LinkedIn Ads …
Success metrics mentioned
… systems that turn market awareness into a qualified pipeline …
… You've built programs that delivered measurable pipeline and revenue …
… pages mapped to real buyer problems. Build proper attribution and optimize for the pipeline, not traffic. …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Demand Generation Lead Hybrid NYC / Remote (US Timezones) | runlayer | Demand Generation | Remote |
|
| Demand Generation Manager, AI Remote | suite-studios | Demand Generation | Remote |
|
| Demand Generation Manager Remote - US Only | astra | Demand Generation | Remote |
|
| Demand Generation Manager United States | audiohook | Demand Generation | Remote |
|
| Demand Generation Manager San Francisco | canals | Demand Generation | Remote |
|
| Demand Generation Manager-Cyber US-Remote | connectwise | Demand Generation | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
GUILD
Beyond this listing, GUILD doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Guild is the control plane for AI agents. We provide the infrastructure layer where engineering teams deploy, govern, and manage AI agents — across any model (Claude, GPT, Gemini) and any framework. Build agents anywhere. Run them on Guild with governance built in.
Enterprises are deploying thousands of agents with no visibility into what those agents can access, what they cost, or who is accountable when they fail. Guild solves this with scoped credentials, token budget controls, full session tracing, and policy enforcement that security, finance, and compliance teams can configure independently.
We're looking for a Demand Generation Lead to build and own the demand gen function at Guild. This is a high-impact, foundational hire — you'll define the strategy, build the programs, and scale the systems that turn market awareness into a qualified pipeline.
Guild has strong product-market traction, a growing brand in the agent governance space, and an active content engine. This role will build the demand infrastructure around that foundation — standing up multi-channel campaigns, paid programs, and funnel operations that reach engineering leaders at the right moment with the right message.
You'll work closely with the Senior Director of Marketing, CMO, and VP of Sales. This is a role for someone who is equally comfortable with strategy and execution — someone who can architect a campaign plan and also write the ad copy, configure the automation, and analyze the results.
Own inbound pipeline. Build and scale multi-channel demand gen programs — paid search, paid social, content distribution, events, and partnerships — that drive a qualified pipeline for sales.
Stand-up paid programs. Design and execute use-case-specific paid campaigns with dedicated landing pages mapped to real buyer problems. Build proper attribution and optimize for the pipeline, not traffic.
Reach our target buyers, including engineering leaders. Our buyer is Director-level and above at companies actively deploying AI agents — VP of Engineering, Head of Platform, CIO. You'll develop programs that resonate with technical decision-makers across the channels they engage with.
Optimize the full funnel. Instrument lead scoring, nurture sequences, and attribution frameworks. Analyze performance across the buyer journey, identify conversion gaps, and iterate to improve pipeline quality and velocity.
Amplify content into the pipeline. Guild produces strong thought leadership, long-form content, and podcast appearances. You'll build the distribution and promotion engine that turns that content into demand — syndication, repurposing, targeted promotion, and conversion optimization.
Experiment and iterate. Test new channels, messaging, and targeting approaches. The AI agent market evolves rapidly, and the demand gen playbook needs to evolve with it.
Contribute to GEO strategy. LLM citation share is becoming as important as search rankings. You'll work with the marketing team to measure and optimize how Guild shows up in AI-powered discovery channels alongside traditional SEO.
5-8 years in B2B demand generation, ideally at infrastructure, developer tools, or enterprise software companies. You've built programs that delivered measurable pipeline and revenue, not just leads.
Enterprise marketing experience. You understand the difference between marketing to developers and marketing to the leaders who manage them. You've run campaigns targeting senior technical buyers, and you know what converts at that level.
Paid channels proficiency. Hands-on experience with Google Ads, LinkedIn Ads, and landing page optimization. You've managed meaningful budgets, optimized for downstream pipeline metrics, and built campaigns tied to specific buyer use cases.
Hands-on execution. You're comfortable building workflows in marketing automation tools, writing ad and email copy, configuring UTM tracking, and setting up reporting — not just directing others to do it.
Analytical mindset. You think in funnels and conversion rates. You've built attribution models and can diagnose issues and form solutions.
AI fluency. You're already using AI tools in your work. You understand the agent ecosystem well enough to speak credibly about it — what a control plane does, why governance matters, and how enterprise teams think about deploying AI safely.
Thrives in a fast-moving environment. The market and the strategy are evolving. You bring structure to ambiguity and adapt quickly as the picture sharpens.
The agent governance market is growing rapidly. Enterprise adoption of AI agents is accelerating, and the need for governance, cost controls, and operational infrastructure is becoming urgent. Guild is positioned to define this category — the product is live, enterprise customers are on the platform, and the content engine is running. This role builds the demand gen infrastructure to match that momentum.
Competitive base salary + meaningful equity + comprehensive benefits (health, dental, 401k, flexible PTO). Compensation varies based on experience and location.
Guild is an equal opportunity employer. We value diverse perspectives and believe they make our product and team stronger.
Apply before August 21, 2026.
More to explore
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.