lendingtree · Growth
Charlotte, NC, United States; Denver, Colorado, United States; Seattle, Washington, United StatesOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid social
“… a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social …”
Creative iteration speed and channel-level attribution matter here.
Partner / field marketing
“… execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center …”
Partner-sourced leads and event programs are core here.
Own end-to-end campaign execution
“… and highly competitive environments. What You’ll Own Own end-to-end paid acquisition strategy and execution across all …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center …
Why it matters here: Partner-sourced leads and event programs are core here.
Responsibility patterns called out
… and highly competitive environments. What You’ll Own Own end-to-end paid acquisition strategy and execution across all …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Paid Media (Temporary) New York, New York | authenticbrandsgroup | Paid Acquisition | Onsite |
|
| PAID MEDIA & PERFORMANCE DIRECTOR Huntington Beach, CA, United States |
lendingtree
Beyond this listing, lendingtree doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
*This role requires a hybrid schedule in our Charlotte, NC, Seattle, WA or Denver, CO offices; Tuesday–Thursday in-office, Monday and Friday remote.*
Overview
LendingTree is one of the largest and most sophisticated performance marketing platforms in the U.S., operating at the intersection of consumer finance, data, and digital acquisition at massive scale. We connect millions of consumers with financial products through a dynamic, multi-vertical marketplace—and performance marketing is the engine that powers that ecosystem.
We deploy a 9-figure annual marketing budget across digital channels, not as a fixed spend, but as a real-time capital allocation system—continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value.
We are seeking a Head of Paid Media to lead this engine—owning strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This role sits at the center of the business and requires a leader who thrives in high-scale, high-velocity, and highly competitive environments.
What You’ll Own
What We’re Looking For
COMPENSATION: The base pay range for this position is $240,000-280,000, however, base pay offered may vary depending on internal factors, job-related knowledge, location and candidate experience.
INCENTIVE COMPENSATION
Eligible for annual performance bonus
BENEFITS
Medical, dental, and vision insurance and 401(k) matching
OUR CULTURE
We’re a collaborative, entrepreneurial team that values curiosity, creativity, and getting things done together. Our teammates are some of the brightest, most driven people you’ll meet — and we celebrate innovation, inclusion, and ownership. At LendingTree, you’ll find an inclusive culture where diverse perspectives make us stronger. We believe in working hard and supporting one another — with the flexibility and trust that help you thrive both personally and professionally.
We’re proud to offer generous benefits, wellness programs, and time-off policies designed to help you recharge, stay healthy, and bring your best self to work every day. And yes — we still have fun doing it (our “GSD – Get Stuff Done” award is a fan favorite!)
Come grow with us, make an impact, and be part of a company that truly cares about its people and its community.
LendingTree is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion (or creed), gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status.
More to explore
02Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
03How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid social.
Angle 02
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| unitedcollective |
| Paid Acquisition |
| Onsite |
|
| Creative Director, Performance Marketing San Francisco | owner | Paid Acquisition | Onsite |
|
| Director, B2B Performance Marketing New York, New York; Tysons, Virginia, United States | tegnainc | Paid Acquisition | Onsite |
|
| Director of Performance Marketing Austin, TX | flosports | Paid Acquisition | Onsite |
|
| Director of Performance Marketing United States | fsastorecom | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.