ekohealth · Field Marketing
Emeryville, CAHybrid
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… manage cross-functional projects with tight timelines. Experience with CRM and marketing tools (Salesforce, Shopify, HubSpot, Google …”
Retention and reactivation programs are core here.
ABM
“… segmentation and targeting lists supporting strategic outbound and ABM programs. Build and optimize multi-touch email campaigns …”
Account selection and 1:1 campaigns usually partner with sales.
Partner / field marketing
“… partners. About The Role: This role will lead key initiatives across enterprise demand generation, field marketing …”
Partner-sourced leads and event programs are core here.
Community / social
“… tradeshows Digital Demand Generation (30%) Own organic social media strategy for enterprise channels (LinkedIn & X), …”
Brand channels and community activation live here.
Events
“… take ownership of many functions including trade shows, conferences …”
Field programs and event-based pipeline are core here.
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… manage cross-functional projects with tight timelines. Experience with CRM and marketing tools (Salesforce, Shopify, HubSpot, Google …
Why it matters here: Retention and reactivation programs are core here.
… segmentation and targeting lists supporting strategic outbound and ABM programs. Build and optimize multi-touch email campaigns …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… partners. About The Role: This role will lead key initiatives across enterprise demand generation, field marketing …
Why it matters here: Partner-sourced leads and event programs are core here.
… tradeshows Digital Demand Generation (30%) Own organic social media strategy for enterprise channels (LinkedIn & X), …
Why it matters here: Brand channels and community activation live here.
… take ownership of many functions including trade shows, conferences …
Why it matters here: Field programs and event-based pipeline are core here.
Tools mentioned
… Experience with CRM and marketing tools (Salesforce, Shopify, HubSpot …
… Salesforce …
Success metrics mentioned
… needs. Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business. Budget management …
… monthly reporting dashboards. Track funnel performance (MCL → MQL → Opportunity) for enterprise segments. Deliver insights …
… to ensure alignment, accuracy, and compliance. Analytics & Reporting (10%) Manage inbound lead flow, qualification routing, …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm and partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Field Marketing Lead, Conferences & Events New York City | garage | Field Marketing | Onsite |
|
| Channel Field Marketing Manager US, Remote | horizon3ai | Field Marketing | Remote |
|
| Event & Field Marketing Lead New York office | forus | Field Marketing | Onsite |
|
| Event & Field Marketing Manager New York City | adonis | Field Marketing | Remote |
|
| Events and Field Marketing Manager - East United States (Remote) | cresta | Field Marketing | Remote |
|
| Events & Field Marketing Manager - India India | temporaltechnologies | Field Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
ekohealth
Beyond this listing, ekohealth doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Eko builds AI and digital tools to enable every healthcare provider to more accurately detect heart and lung disease – the leading causes of death globally. Our FDA cleared, industry leading products are used by hundreds of thousands of clinicians on millions of patients around the world. With Eko, clinicians can detect cardiac and pulmonary disease with higher accuracy, diagnose with more confidence, manage treatment effectively, and ultimately give their patients the best care possible.
We have strong venture capital backing from investors like Artis Ventures, Questa Capital, Highland Capital, and Mayo Clinic Ventures.
Recognized by TIME magazine in 2025 as one of the world’s top healthcare technology companies, Eko is one of the fastest growing digital health companies with products used around the world at some of the most prestigious health systems.
We have more than 8 FDA clearances including novel AI algorithms, and we invest heavily in quality clinical research and R&D to build and validate exceptional products for patients we care deeply about.
We’ve built a mission driven, high performing, talented, and diverse team of engineers, physicians, PhD’s, creatives, and technologists. We are committed to investing in each other and our mission to ensure all patients have access to high quality care.
We are headquartered in Emeryville, California and privately-held with world class investors and partners.
This role will lead key initiatives across enterprise demand generation, field marketing, content development, campaign execution, and performance analytics. The ideal candidate is both strategic and hands-on—comfortable owning programs end-to-end, collaborating cross-functionally, and driving measurable outcomes.
You’ll take ownership of many functions including trade shows, conferences, organic social, targeting lists, email campaigns, analytics, and inbound lead processes.
This is a critical and highly visible role supporting the Enterprise commercial teams
Own strategy, planning, and execution for all conferences and tradeshows.
Partner with sales and leadership to build pre-event and post-event workflows (targeting lists, outreach cadences, booth messaging, event invites, lead follow-up).
Manage conference assets including banners, booths, handouts, case studies, and video needs.
Develop field-ready content and campaigns to support pipeline acceleration across our Enterprise business.
Budget management for conferences and tradeshows
Own organic social media strategy for enterprise channels (LinkedIn & X), including writing, scheduling, engagement monitoring, and performance tracking.
Lead segmentation and targeting lists supporting strategic outbound and ABM programs.
Build and optimize multi-touch email campaigns in marketing automation tools.
Partner with Growth Marketing on paid campaigns and enterprise-specific audience targeting.
Support the creation of key enterprise assets such as sales decks, 1-pagers, brochures, case studies, conference materials, and product marketing updates
Collaborate with clinical, product, creative, and sales teams to ensure alignment, accuracy, and compliance.
Manage inbound lead flow, qualification routing, and monthly reporting dashboards.
Track funnel performance (MCL → MQL → Opportunity) for enterprise segments.
Deliver insights that inform campaign strategy, targeting, and ROI.
Support company awards submissions and industry recognition programs.
8+ years of B2B marketing experience (enterprise healthcare or medtech preferred).
Experience owning conferences, field marketing programs, or large-scale events.
Strong writing skills (social, email campaigns, sales enablement content).
Demonstrated ability to manage cross-functional projects with tight timelines.
Experience with CRM and marketing tools (Salesforce, Shopify, HubSpot, Google Suite).
Comfortable working in a fast-paced, high-growth environment with shifting priorities.
Bachelor Degree required.
Background in health systems, digital health, medtech, or clinical audiences.
Strong analytical skills with experience interpreting funnel metrics.
Familiarity with clinical workflows, telehealth, or AI early detection tools.
Experience partnering directly with sales teams on enterprise campaigns.
Apply before August 21, 2026.
More to explore
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.