Head of Demand Generation

Salary: $180,000 - $250,000 + Bonus + Share Options

Location: New York City - On-site 5 days per week

Reports to: CEO

 

About Lawhive

Our mission is to make the law accessible to everyone.

The legal industry is built on technology and processes that haven’t been updated in hundreds of years - that's why we've reinvented the entire model from the ground up with our own bespoke AI operating system at the core.

Lawhive is a regulated law firm with an AI-native platform built to amplify expertise and revolutionise the way people practice law, leading to exceptional outcomes for clients and lawyers.

Lawhive Labs is how we bring this vision to life. It's our frontier lab that combines top engineering, design, AI and legal talent from around the world, joining forces to build the future of law.

We’re backed by top-tier investors, including Google Ventures, Balderton Capital and TQ Ventures, and in December 2025, we secured $60M Series B funding round to facilitate international expansion and to grow our team.

We’re headquartered in London and in 2025 successfully launched in the US…and we’re just getting started.

The Role

Lawhive's US strategy is built on acquisition. We identify and acquire leading consumer law firms across family law, immigration, real estate, civil litigation, and intellectual property (IP), and integrate them into our AI-native network of companies. Firms that join get access to our AI platform, the infrastructure, and the operational playbook already proven in the UK.

An acquisition strategy is only as strong as its deal flow. The US has hundreds of thousands of law firms, and only a fraction are the right fit for Lawhive. Finding them, reaching them, and starting the right conversations at scale is the engine that powers everything else.

This is where the Head of Demand Generation comes in. You'll build the inbound engine for law firm owners and attorneys turning Lawhive's acquisition story into awareness, credibility, and a steady flow of owners who raise their hand. You'll own how the market hears about what we're building, and how that interest converts into qualified conversations for our M&A team.

This is a senior, hands-on leadership role at the centre of our US commercial strategy. You'll work closely with the M&A team, the founders, and the wider marketing team to build a deal origination engine that compounds as the network grows. The right person will be as comfortable setting strategy as they are getting into the weeds, and as energized by building from scratch as they are by scaling what's already working.

What You'll Do

LinkedIn & Organic Demand

• Own LinkedIn strategy as the primary channel for reaching law firm owners and attorneys

• Build lead magnets that turn attention into contactable, qualified interest

• Establish a consistent publishing rhythm from the company and its founders that builds recognition in the legal community

Digital PR & Earned Media

• Turn Lawhive's acquisition milestones into press and earned coverage that reaches firm owners

• Publish acquisition stories and network updates that make the roll-up visible and credible

• Build relationships with legal-industry press, newsletters, and the commentators firm owners actually read

Content & Positioning

• Develop the content that positions Lawhive as the most compelling path for firm owners: what AI means for their practice and what joining the network looks like

• Build email and nurture programmes that keep long-cycle prospects warm until they're ready for a conversation

• Give the founders and M&A team the narratives and materials that make acquisition conversations land

Campaigns & Awareness

• Design awareness campaigns aimed squarely at law firm owners across the practice areas we acquire in

• Use paid LinkedIn to amplify what's already working organically, where the economics justify it

• Show up where lawyers discuss the future of their firms, from industry events to bar associations, as a supporting channel

Targeting & Market Intelligence

• Keep a clear, data-informed view of which firms and owners are the best fit, in partnership with the M&A team

• Maintain enough market data (firm segments, geographies, owner profiles) to point campaigns at the right audiences and refine as the strategy evolves

Analytics & Attribution

• Build the reporting that gives clear visibility into inbound interest generated, cost per qualified opportunity, conversion through the funnel, and contribution to completed acquisitions

• Use insight to sharpen targeting, messaging, and where the M&A team spends its time

M&A & SDR Partnership

• Work with the M&A and SDR teams on lead quality, handoff, and shared targets, so inbound complements the outbound motion rather than duplicating it

• Help the business shift its centre of gravity from outbound calling toward inbound as the acquisition story builds

What We're Looking For

• Strong track record in B2B demand generation, growth, or deal origination

• Depth in LinkedIn-led marketing: you know how to build an audience of professionals and convert attention into qualified interest

• Experience with digital PR and earned media, or a clear record of turning a company's own story and milestones into demand

• Strong content instincts: you can shape positioning and produce the words that make a high-consideration audience pay attention

• Comfortable marketing to business owners and professionals with long, considered decision cycles

• Data-informed: you segment audiences, read the funnel, and make decisions from evidence rather than assumption

• Comfortable operating in a fast-moving, high-growth environment where the playbook doesn't always exist yet

Bonus points

• Experience generating deal flow for M&A, roll-ups, franchising, or partner recruitment models

• Experience working hand-in-hand with sales, SDR, or corporate development teams: lead handoff, attribution, and making the deal team more effective

• Background in legal, professional services, or marketplace businesses

• Experience at an AI-native or AI-first startup

• Exposure to the US legal market

Interview Process

• Introductory call with our Talent team

• 1:1 with our CEO/Co-founder

• Cross-functional interview with our MD North America and Head of Brand

• Values interview with one of our Founders

• 🎉 We offer!

Benefits

• 🩺 Healthcare benefits: 'Premium' plan with 100% employee cover and 50% dependent cover

• ✈️ Vacation: 20 days + 11 Federal holidays + 1 day of Birthday leave

• 💰 401k: Matching contribution up to 2% of salary

• 💰 Equity: Options in Lawhive LTD

 

Diversity at Lawhive

At Lawhive we know that diversity of thought is critical to delivering outlier outcomes. As such, we’re always working hard to ensure we build a diverse, inclusive team. We’re not yet where we want to be but as we scale we’ll only ever increase the focus we apply to this.