tread · Demand Generation
San FranciscoOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… or interest in becoming an expert in various demand generation channels, including content marketing, email marketing …”
Retention and reactivation programs are core here.
SEO / content
“… - Expertise or interest in becoming an expert in various demand generation channels, including content marketing …”
Organic traffic and editorial cadence are typical scope.
ABM
“… ABM …”
Account selection and 1:1 campaigns usually partner with sales.
Community / social
“… the planning, execution, and optimization of integrated marketing campaigns across all channels (e.g., SEM, social media …”
Brand channels and community activation live here.
Segment
“… your Marketing and Customer Acquisition skillset across every segment …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… or interest in becoming an expert in various demand generation channels, including content marketing, email marketing …
Why it matters here: Retention and reactivation programs are core here.
… - Expertise or interest in becoming an expert in various demand generation channels, including content marketing …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… ABM …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Director, Demand Generation US | augury | Demand Generation | Onsite |
|
| Director, Demand Generation Toronto | gorgias |
tread
Beyond this listing, tread doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Tread
Tread is building AI-powered vertical SaaS for one of the largest, most critical industries in the global economy—construction materials logistics. Every road, bridge, and large-scale project relies on this industry, and we’re bringing cutting-edge AI to transform how materials move, optimizing truck routing, project planning, and procurement.
Our AI assisted platform helps all of our customers (Haulers, Producers, and Contractors) have better visibility of their material, save money, fuel, and time through route planning & optimizing loaded mile delivery, while also delivering exceptional customer service to both haulers and end customers -> with personalized AI agents.
Our platform is growing incredibly quickly, and we expect this growth to continue at an even more rapid pace. In October 2025, we approached $1Bn in monthly delivered load value.
About The Role
Tread is transforming the construction and material logistics industry, and our customers rely on us to not only build software they need, but to guide them on how our software can transform their operations. This is a highly networked industry, where word of mouth is king, and referrals are as good as gold. This is not a traditional growth or marketing role as our customer base does not live in the same channels as a classic B2B customer. This role demands a willingness to cut across marketing channels, both online and offline, to discover where our customers are, and craft effective and original campaigns to drive awareness and urgency. This is our first Marketing hire, meaning you'll play a critical role in shaping how we scale our customer base.
To succeed in this role, you’ll need to be:
Passionate and excited about driving AI and software solutions into heavy traditional industries like construction and materials production
Skilled in crafting messaging and relating real life workflows to Tread’s software solution and agentic capabilities
Highly iterative, exploring multiple marketing channels at once to discover where we can drive efficient and effective growth
Comfortable owning problems from start to finish, managing content creation and campaign execution, and using data and insights to inform your decisions.
Action oriented – you have a bias for action to get things done now or today
What You’ll Do:
Develop and implement a holistic demand generation strategy aligned with revenue targets
Lead the planning, execution, and optimization of integrated marketing campaigns across all channels (e.g., SEM, social media, email, content syndication, display) and offline channels (e.g., events, webinars).
Build sales enablement material for the sales team
Collaborate with the product team to share updates and documentation with our customers.
Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong ROI
Utilize data and analytics to monitor campaign performance, identify trends, and make data-driven decisions to improve results.
Collaborate closely with sales, success and product teams to ensure alignment of messaging, lead handoff processes, and overall go-to-market strategy
Stay up-to-date with industry best practices, emerging technologies and AI first growth strategies
Establish clear KPIs and reporting mechanisms to track and communicate progress to leadership team
Who You Are
2-5 years of experience in demand generation, content creation, or general marketing and customer acquisition
Proven track record of success in developing and executing demand generation strategies that consistently meet or exceed pipeline and revenue goals
Expertise or interest in becoming an expert in various demand generation channels, including content marketing, email marketing, account-based marketing (ABM), and offline channels like events
Strong analytical skills with the ability to interpret complex data, draw actionable insights, and make data-driven decisions.
Proficiency with marketing automation platforms and CRM systems (HubSpot)
You thrive in uncertainty: You can work with little direction and still make an impact.
You hustle: You understand that building a startup means going beyond a 9-5 to get things done
You’re curious: You ask the right questions and seek to deeply understand customer operations
You welcome feedback and execute on it quickly
Strategic thinker with a hands-on approach and a strong bias for action
Why This is for You
You want to grow faster in 12 months than you would in 2+ years elsewhere
You want to solve problems, wear multiple hats, and play a direct role in making a company GO
You want to build your Marketing and Customer Acquisition skillset across every segment, especially with Enterprise customers with huge potential for expansion.
You want to build equity while developing the skills needed to become a future leader or founder
What We Offer
In office, in San Francisco, collaborative working environment
Opportunity to make a significant impact on the growth and success of a dynamic company
The chance to work with cutting-edge technology and innovative strategies
Location
Downtown San Francisco Office location, right by Montgomery Street BART station
Salary Expectations
$130,000-$160,000 Base Salary
0.1%-0.15% Equity Package
More to explore
… the planning, execution, and optimization of integrated marketing campaigns across all channels (e.g., SEM, social media …
Why it matters here: Brand channels and community activation live here.
Tools mentioned
… your Marketing and Customer Acquisition skillset across every segment …
… HubSpot …
Success metrics mentioned
… demand generation strategies that consistently meet or exceed pipeline and revenue goals - Expertise or interest …
… implement a holistic demand generation strategy aligned with revenue targets - Lead the planning, execution, and …
… first growth strategies - Establish clear KPIs and reporting mechanisms to track and communicate progress to …
Responsibility patterns called out
… offline channels (e.g., events, webinars). - Build sales enablement material for the sales team - Collaborate …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Angle 03
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Demand Generation |
| Onsite |
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| Director, Demand Generation United States | storable | Demand Generation | Onsite |
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| Director, Demand Generation Remote | wekatest | Demand Generation | Onsite |
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| Director of Demand Generation San Francisco | FurtherAI | Demand Generation | Onsite |
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| Director of Demand Generation New York, NY | Swayable | Demand Generation | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.