Fortuna Health · Performance Marketing
New York, NYOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… You will have autonomy over the full paid search stack. You’ll be the main architect of …”
Search bidding and budget pacing usually sit with this kind of role.
Website / CRO
“… Creative. You like creating and testing ad and website copy for a crisis audience, and running …”
Experimentation cadence and on-site conversion live here.
Google Ads
“… Google Ads …”
CAC
“… highest possible probability of successful enrollment. You’ll manage CAC …”
ROAS
“… possible probability of successful enrollment. You’ll manage CAC, ROAS …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… You will have autonomy over the full paid search stack. You’ll be the main architect of …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… Creative. You like creating and testing ad and website copy for a crisis audience, and running …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… Google Ads …
Success metrics mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Creative Director, Performance Marketing San Francisco | owner | Paid Acquisition | Onsite |
|
| Director, B2B Performance Marketing New York, New York; Tysons, Virginia, United States |
Fortuna Health
Beyond this listing, Fortuna Health doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Fortuna Health is the only consumer-first platform for the 80+ million people navigating Medicaid and government healthcare programs. We support consumers from eligibility and enrollment to renewing coverage. We’ve secured a dominant position in the B2B sector; now, we are embarking on our first expansion into the DTC market.
We are looking for a Head of Performance Marketing to own the strategy, engine, and optimization of our consumer acquisition. This isn't just about managing ad spend but architecting a growth program that connects millions of families to the care they deserve.
Mission with Scale: You will be the primary driver behind our D2C transformation and growth.
Ownership: You will have autonomy over the full paid search stack. You’ll be the main architect of our funnel and DTC brand strategy, including leading bidding and optimization roadmap (working with operations and growth pod).
Direct Impact: You will be held accountable to the one metric that matters: qualified, high-intent leads delivered at scale.
Strategy & End-to-End Execution. You’ll go from setting marketing strategy with the team to being hands-on in the ads accounts and landing pages, owning multiple search campaigns (current and new campaigns as we expand).
Acquisition, Lead Quality, & Funnel Optimization. You’ll build the experimentation engine that scales, optimizes, and exceeds targets - ensuring that every lead has the highest possible probability of successful enrollment. You’ll manage CAC, ROAS, and spend against budget and bid strategies.
Experimentation with Ads & Creative. You like creating and testing ad and website copy for a crisis audience, and running disciplined, single-variable tests so we always know what moved the needle. You'll work with our growth team on interactive tools and creative hooks to capture high-intent consumers.
Data-driven Reporting & Communication. You tie changes in strategy to specific, timely data reporting to the operations team and senior leadership. You enjoy collaborating cross-functionally.
Product Mindset. Our philosophy is that everyone should be product-oriented. We’re fundamentally building a consumer product for the masses. You will be in a unique position to understand both our enterprise clients and our end users. The challenge for you is to help balance the needs of both while remaining committed to our core user experience.
Ownership. There's plenty of greenfield, exploratory work to be done. We need someone to be able to take an ambiguous problem and run with it. As workflows mature, you'll be expected to own them end-to-end without heavy oversight.
High Velocity. We're looking for a rockstar paid marketer: someone energetic, detail-oriented, and capable of driving to the core outcome of leads at scale.
Respectful Disagreement. We believe it's crucial to be able to openly disagree with anyone on the team. We are looking for someone who doesn't shy away from conflict, but is respectful and empathetic in their approach and always open to different ideas.
Humility. It's important to be able to admit when you're wrong. We are looking for a low-ego teammate who is able to take failures in stride and grow from them.
4+ years of experience in performance marketing with increasing ownership and scope.
Experience marketing to consumers in a regulated industry (health, law, financial services).
Mastery of paid search (Google Ads, etc.). Organic is a bonus.
Strong knowledge of full stack marketing strategy.
Not afraid to roll up your sleeves and do things yourself.
Ability to work 5 days per week in-person in NYC.
Competitive salary and equity ownership in the company
Platinum health insurance plans
Free lunch every day
All commuter expenses covered
$100/month wellness benefit
Unlimited PTO
401k plan with company match
More to explore
… highest possible probability of successful enrollment. You’ll manage CAC …
… possible probability of successful enrollment. You’ll manage CAC, ROAS …
… Lead Quality, & Funnel Optimization. You’ll build the experimentation engine that scales, optimizes, and exceeds targets …
… creative hooks to capture high-intent consumers. - Data-driven Reporting & Communication. You tie changes in strategy …
Responsibility patterns called out
… at scale. WHAT YOU'LL DO - Strategy & End-to-End Execution. You’ll go from setting marketing strategy …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.