pergolux · Marketing Analytics
Berlin | Global TeamOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… GDPR-compliant data across Google, Meta, TikTok, affiliates, and CRM …”
Retention and reactivation programs are core here.
SEO / content
“… to define budget allocation frameworks across Google, Meta, SEO …”
Organic traffic and editorial cadence are typical scope.
Marketing ops / analytics
“… channels, and campaigns. - Partner with the Marketing Operations Lead and Head of Marketing to define …”
Systems ownership and reporting usually anchor this work.
Google Analytics
“… across all markets, setting up and auditing GTM, GA4 …”
Google Tag Manager
“… reliability across all markets, setting up and auditing GTM …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… GDPR-compliant data across Google, Meta, TikTok, affiliates, and CRM …
Why it matters here: Retention and reactivation programs are core here.
… to define budget allocation frameworks across Google, Meta, SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… channels, and campaigns. - Partner with the Marketing Operations Lead and Head of Marketing to define …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Marketing Analytics Lead New York City, NY; San Francisco, CA | Faire | Marketing Analytics | Onsite |
|
| Marketing Analytics Lead Toronto, Canada | lyft |
pergolux
pergolux has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
As Marketing Analytics Manager, you will own the full marketing intelligence cycle across all 14 of our markets, from reliable web tracking and clean data collection to decision-driven dashboards, incrementality measurement, and the steering logic our growth teams rely on. Based in Berlin, you will be the person who ensures marketing decisions are grounded in accurate data, and you will help answer where the next Euro of media spend should go to maximise revenue, margin, and efficiency. This is a role with genuine scope to build the marketing analytics function and grow into senior analytics leadership as PERGOLUX expands.
PERGOLUX designs and delivers premium, Scandinavian-inspired outdoor living products, from pergolas to garden furniture, directly to consumers. With around 300 employees and roughly €200M in revenue, we have grown consistently across Europe and beyond, and our marketing team combines performance marketing with rigorous data work.
What You'll Do
- Own marketing tracking quality and measurement reliability across all markets, setting up and auditing GTM, GA4, ad platform pixels, server-side tracking, conversion APIs, UTMs, and event taxonomy for clean, GDPR-compliant data across Google, Meta, TikTok, affiliates, and CRM.
- Design, build, and automate dashboards in tools such as Looker and AI-assisted reporting workflows that explain what is happening, why, and what action to take, and own the metric definitions that make them the single source of truth.
- Design and run structured incrementality tests, including geo-lift tests, holdout tests, and pre/post analyses, to measure the true marginal impact of media spend, promotions, channels, and campaigns.
- Partner with the Marketing Operations Lead and Head of Marketing to define budget allocation frameworks across Google, Meta, SEO, affiliates, and email, and translate data on traffic, cohorts, funnels, and creative performance into clear growth recommendations for country managers and leadership.
- Set analytics standards, documentation, and best practices, support and improve our MCP and data connector ecosystem, and challenge misleading metrics so decisions rest on sound data.
What You'll Bring
- 3+ years of experience in Marketing Analytics, Web Analytics, or Growth Analytics, ideally within D2C e-commerce, with hands-on knowledge of GTM, GA4, e-commerce data layers, pixels, server-side tracking, UTMs, and conversion APIs.
- High proficiency in SQL and experience working with cloud data warehouses and multiple marketing, CRM, and e-commerce data sources.
- Solid understanding of attribution, incrementality, cohort analysis, funnel analysis, CAC, ROAS, MER, contribution margin, and payback.
- A strong statistical mindset with practical experience designing A/B tests, geo-lift tests, holdout tests, or conversion lift studies, and the communication skills to turn analytical topics into clear guidance for marketing and leadership.
- Bonus: experience with AI-assisted analytics, API connectors, automated reporting, or marketing data infrastructure.
What we offer
💼 Compensation — Competitive salary · Company pension plan · Capped overtime, fully paid
🚀 Growth and Career Development — You will take real ownership from the start with direct impact on key business outcomes, work with an international team across Europe, and follow fast-track opportunities to grow into senior leadership roles as PERGOLUX scales.
⏰ Time Off and Flexibility — Up to 30 vacation days, starting at 27 · One week per year of remote workation in the EU/UK
🌟 Benefits and Lifestyle
- Modern setup and laptops (Apple or Windows)
- Employee discounts on PERGOLUX products
- Jobrad / Bike leasing program, promoting sustainable and healthy commuting
- Regular team events (summer party, Christmas party, after-work gatherings) and retreats
📍 Office Location – Schlesische Str. 27 C, Building C, 6th floor, 10997 Berlin (easily accessible by public transport)
How to Apply
Ready to build the analytics backbone of a growing premium e-commerce brand? Apply through our Career Page or reach out via LinkedIn. We review applications on a rolling basis and look forward to hearing from you.
PERGOLUX is an equal opportunity employer. We welcome applicants from all backgrounds, we think it's less about ticking every box and more about what you bring to the table!
More to explore
… across all markets, setting up and auditing GTM, GA4 …
… reliability across all markets, setting up and auditing GTM …
… build, and automate dashboards in tools such as Looker and AI-assisted reporting workflows that explain what …
… UTMs, and conversion APIs. - High proficiency in SQL and experience working with cloud data warehouses …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… Euro of media spend should go to maximise revenue …
… understanding of attribution, incrementality, cohort analysis, funnel analysis, CAC …
… of attribution, incrementality, cohort analysis, funnel analysis, CAC, ROAS …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions looker and attribution.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.