grab · Marketing
Bangkok, ThailandOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… implement all marketing campaigns across the entire merchant lifecycle …”
Retention and reactivation programs are core here.
Activation
“… You will manage marketing campaigns through tactical offline activation …”
Own end-to-end campaign execution
“… team! Get to Know the Role Lead the end-to-end planning, strategy, and execution of campaigns to …”
Clarify before applying
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… implement all marketing campaigns across the entire merchant lifecycle …
Why it matters here: Retention and reactivation programs are core here.
Success metrics mentioned
… You will manage marketing campaigns through tactical offline activation …
Responsibility patterns called out
… team! Get to Know the Role Lead the end-to-end planning, strategy, and execution of campaigns to …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
grab
grab has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Get to Know the Team
The GrabFood Marketing team is a dynamic team responsible for driving business growth through Merchant's activity and consumer demand generation. The merchant marketing team empowers food merchants to grow their business through impactful marketing campaigns and self-serve marketing tools. If you are looking for something dynamic and challenging then you should join our team!
Get to Know the Role
Lead the end-to-end planning, strategy, and execution of campaigns to drive merchants' GMV across Thailand, ranging from long tail to medium-sized businesses. You will manage marketing campaigns through tactical offline activations, KOL partnerships, performance marketing, and 360-degree media buys. Your main objective will be to empower merchants to reach their unlimited growth potential.
To succeed in this role, you must be a self-motivated individual who performs well under pressure within a dynamic, fast-paced, and competitive market. You should excel at breaking down complex issues into executable strategies and detailed tactics.
The Critical Tasks You Will Perform
What Essential Skills You Will Need
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
Apply before August 22, 2026.