grab · Marketing
Singapore, SingaporeOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… executed integrated marketing campaigns across OOH, social media, CRM …”
Retention and reactivation programs are core here.
Website / CRO
“… business, and the brand. We do it through experimentation …”
Experimentation cadence and on-site conversion live here.
Partner / field marketing
“… Joint Business Partnerships (JBPs): Drive delivery demand through co-marketing partnerships with leading merchant brands, leveraging Grab …”
Partner-sourced leads and event programs are core here.
Community / social
“… and competitive positioning. Multi-Channel Campaign Management: You have executed integrated marketing campaigns across OOH, social media …”
Brand channels and community activation live here.
Revenue
“… influence business decisions. You understand how marketing drives revenue …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… executed integrated marketing campaigns across OOH, social media, CRM …
Why it matters here: Retention and reactivation programs are core here.
… business, and the brand. We do it through experimentation …
Why it matters here: Experimentation cadence and on-site conversion live here.
… Joint Business Partnerships (JBPs): Drive delivery demand through co-marketing partnerships with leading merchant brands, leveraging Grab …
Why it matters here: Partner-sourced leads and event programs are core here.
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Assistant Marketing Manager – GrabFood, SG Singapore, Singapore | grab | — | Onsite |
|
| Bilingual Channel Marketing Manager (German or French), EMEA County Cork, Ireland |
grab
grab has 5 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Get to Know the Team
The Grab Singapore Marketing team is a group of growth marketers and brand builders inspired by solving problems—for consumers, the business, and the brand. We do it through experimentation, honest iteration, and a genuine belief that the best marketing is the kind people actually find useful. Here, people spot the problem, figure out the path, and collaborate across teams and departments to make it happen. If that's how you're wired, you'll fit right in.
Get to Know the Role
As Marketing Manager for GrabFood Singapore, you will lead the marketing strategy and go-to-market plans across our food delivery and omni-commerce businesses.
Reporting directly to the Marketing Head of Deliveries, you'll shape the marketing roadmap, allocate investments, and drive initiatives that grow usage, engagement, and brand preference. You'll lead a squad of marketers, turning business priorities into strategies and campaigns that deliver measurable impact.
The role spans three key growth pillars:
This role offers the opportunity to shape how millions of Singaporeans discover, order, and experience food, while building marketing platforms that drive both consumer engagement and merchant growth.
This role is fully on-site at Grab's One-North office.
The Critical Tasks You Will Perform
What Essential Skills You Will Need
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
More to explore
… and competitive positioning. Multi-Channel Campaign Management: You have executed integrated marketing campaigns across OOH, social media …
Why it matters here: Brand channels and community activation live here.
Success metrics mentioned
… influence business decisions. You understand how marketing drives revenue …
… business, and the brand. We do it through experimentation …
… plans across our food delivery and omni-commerce businesses. Reporting directly to the Marketing Head of Deliveries, …
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
05How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
Analytics / reporting angle
If this reflects your real background, emphasize: data warehouse access and tooling stack, metric definitions and reporting cadence, and attribution and forecasting accuracy
Why we suggest this: posting mentions reporting & forecasting.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.