Lokal · Performance Marketing
Chigaranahalli, KA, IndiaOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills (English + regional …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… content or growth marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills …”
Creative iteration speed and channel-level attribution matter here.
Google Ads
“… marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills (English + regional …”
Meta Ads
“… content or growth marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills …”
CAC
“… regional language preferred). Understanding of performance metrics like CAC …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills (English + regional …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… content or growth marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
Tools mentioned
… marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills (English + regional …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Meta Ads - Content (Performance Marketing-Kannada) Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Performance Marketing Specialist- Agri Chigaranahalli, KA, India |
Lokal
Lokal has 5 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
What is Lokal :
Access & Empowerment for Bharat through AI and Local Language Internet
Lokal is India’s largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns.
Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat. Growing as a house of apps, Lokal is evolving into an AI-driven discovery and access platform—connecting users in tier 2+ India with the experts, tools, and knowledge they’ve historically lacked access to:
About the role :
We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance.
This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.
Key Responsibilities :
Must-Have
What We Offer :
Why This Role Is Exciting :
More to explore
… content or growth marketing. Hands-on exposure to Meta Ads & Google Ads campaigns. Strong copywriting skills …
Success metrics mentioned
… regional language preferred). Understanding of performance metrics like CAC …
… language preferred). Understanding of performance metrics like CAC, ROAS …
Responsibility patterns called out
… for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content …
Cross-functional partners mentioned
… - and you write it yourself. You'll brief designers and video editors on your concepts and …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Paid Acquisition |
| Onsite |
|
| performance Marketing Specialist-International Marketing Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Performance Marketing Specialist-Matrimony Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Senior Performance Marketing Manager, GTM Experimentation Denver, CO;San Francisco, CA;New York, NY | Gusto, Inc. | Paid Acquisition | Onsite |
|
| Acquisition Lead, Performance Marketing Paris | zefir | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.