Lokal · Performance Marketing
Chigaranahalli, KA, IndiaOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting skills (English + …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… or growth marketing. ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting …”
Creative iteration speed and channel-level attribution matter here.
Google Ads
“… ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting skills (English + …”
Meta Ads
“… or growth marketing. ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting …”
CAC
“… language preferred). ● Understanding of performance metrics like CAC …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
More to explore
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting skills (English + …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… or growth marketing. ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
Tools mentioned
… ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting skills (English + …
… or growth marketing. ● Hands-on exposure to Meta Ads & Google Ads campaigns. ● Strong copywriting …
Success metrics mentioned
… language preferred). ● Understanding of performance metrics like CAC …
… preferred). ● Understanding of performance metrics like CAC, ROAS …
Responsibility patterns called out
… paid marketing and experiments ● You will own end-to-end performance—from ads to insights and optimization ● …
Cross-functional partners mentioned
… and you write it yourself. ● You'll brief designers and video editors on your concepts and …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Meta Ads - Content (Performance Marketing-Kannada) Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Meta Ads - Content (Performance Marketing-Telugu) Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| performance Marketing Specialist-International Marketing Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Performance Marketing Specialist-Matrimony Chigaranahalli, KA, India | Lokal | Paid Acquisition | Onsite |
|
| Senior Performance Marketing Manager, GTM Experimentation Denver, CO;San Francisco, CA;New York, NY | Gusto, Inc. | Paid Acquisition | Onsite |
|
| Acquisition Lead, Performance Marketing Paris | zefir | Paid Acquisition | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Lokal
Lokal has 5 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Lokal - India's largest hyperlocal platform in Indian languages is focussed on building a world-class product for non-english speakers in India by providing them local information, classifieds and evolving with more meaningful use cases every day. We are operational in Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka, Maharashtra, Gujarat, Punjab and West Bengal with 10M+ downloads as on today.
● For each app you work on, you'll study the audience, the market, and the competition - then
write ads that get people to download and make that first purchase.
● You decide the angle, the hook, the format, and the script - and you write it yourself.
● You'll brief designers and video editors on your concepts and follow through until the output
matches your intent.
● You'll ship multiple creative variants per campaign (80-100 per week) - fast cycles, not one
polished ad a week.
● You run your own A/B tests, read the results, and decide what to try next.
● You track what's working in each market and make sure the creative feels native to that
audience.
● 1–4 years of experience in performance marketing content or growth marketing.
● Hands-on exposure to Meta Ads & Google Ads campaigns.
● Strong copywriting skills (English + regional language preferred).
● Understanding of performance metrics like CAC, ROAS, CPI, CTR.
● Experience working with creative and video teams.
● Data-driven mindset with strong analytical sk
● You will directly drive growth through paid marketing and experiments
● You will own end-to-end performance—from ads to insights and optimization
● You will test, learn, and scale what works with real business impact
● High visibility with leadership and a steep learning curve
Apply before August 21, 2026.