canva · Performance Marketing
Paris, IDF, FranceHybrid
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also …”
Retention and reactivation programs are core here.
Website / CRO
“… team. Experience with creative testing frameworks or sprint-based experimentation …”
Experimentation cadence and on-site conversion live here.
A/B testing
“… team. Experience with creative testing frameworks or sprint-based experimentation …”
Data
“… own the experiment roadmap. Partner with the Data team to run incrementality studies, interpret and calibrate …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also …
Why it matters here: Retention and reactivation programs are core here.
… team. Experience with creative testing frameworks or sprint-based experimentation …
Why it matters here: Experimentation cadence and on-site conversion live here.
Success metrics mentioned
… team. Experience with creative testing frameworks or sprint-based experimentation …
Cross-functional partners mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Performance Marketing Lead, North America (12 Month Fixed Term Contract) San Francisco, United States | canva | Paid Acquisition | Hybrid |
|
| Digital Performance Marketing Analyst Settala (Milan), Italy |
canva
canva has 5 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Description
Join the team empowering the world to design
Hey, g'day, mabuhay, kia ora, こんにちは, 你好, hallo, नमस्ते, 안녕하세요, hola, salut!
At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.
We're looking for a Performance Marketing Specialist to join our team in France, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences.
About the role
As the Performance Marketing Specialist for France, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in France to drive great incremental returns on our media investments.
To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences.
As part of this role, you will work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.
What you'll do
Own day to day media buying, optimisation and pacing across multiple channels in France. You will focus on creative-led channels ( Meta, YT & TT, LinkedIn) as we have global search and ASO teams supporting France
Translate France priorities into concrete strategy and plans. Set these in partnership with the Global Growth Marketing team and France Country Team.
Set the media mix, lead budget allocation review processes and own the experiment roadmap.
Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.
Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers.
Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy.
Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region.
Work closely with creative team to maximise Tiktok Content Suite and champion best practices in modern content formats to get and retain attention.
Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel.
Lead formulation, implementation and learning cycles through CRO initatives across channels.
Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems
You’re probably a match if you have:
Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding.
Strong optimisation mindset and confidence making data-driven decisions.
Proven experience collaborating with creative teams to improve performance through structured testing and iteration.
Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact.
Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team.
Experience with creative testing frameworks or sprint-based experimentation.
Experience working iteratively with a creative team led by a creative strategist
Experience improving funnels into Apps and Web based products.
Comfortable working cross-functionally in a remote, multi-market environment.
French and good English, with a feel for market context.
About the team
You’ll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign.
What’s in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Equity packages - we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
More to explore
… own the experiment roadmap. Partner with the Data team to run incrementality studies, interpret and calibrate …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| redcare-pharmacy |
| Paid Acquisition |
| Hybrid |
|
| Senior Associate Digital & Performance Marketing Princeton, NJ, United States | drreddyslaboratorieslimited | Paid Acquisition | Hybrid |
|
| Acquisition Lead, Performance Marketing Paris | zefir | Paid Acquisition | Onsite |
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| Digital Performance Marketing Manager Jakarta, Special Capital Region of Jakarta, Indonesia | cermaticom | Paid Acquisition | Onsite |
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| Growth Development Manager:in in AI Performance Marketing (w/m/d) Berlin | enpal | Paid Acquisition | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.