Lance · Product Marketing
San FranciscoOnsite
Add to shortlist and compare later — open your saved-role workspace.
Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Website / CRO
“… Additionally, the role includes driving content creation across website …”
Experimentation cadence and on-site conversion live here.
Product
“… go-to-market strategy. This role involves close collaboration with Product and Engineering teams to deeply understand product …”
Engineering
“… with Lance’s brand and go-to-market strategy. This role involves close collaboration with Product and Engineering team …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Additionally, the role includes driving content creation across website …
Why it matters here: Experimentation cadence and on-site conversion live here.
Cross-functional partners mentioned
… go-to-market strategy. This role involves close collaboration with Product and Engineering teams to deeply understand product …
… with Lance’s brand and go-to-market strategy. This role involves close collaboration with Product and Engineering team …
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Lead Remote | code-metal | Product Marketing | Onsite |
|
| Product Marketing Manager Stockholm | tandem-health |
Lance
Beyond this listing, Lance doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Company Description
Lance is revolutionizing the hospitality industry with autonomous AI agents that handle tasks such as answering calls, closing sales, and managing operations, enabling teams to focus on guests. Trusted by leading hotel groups in the United States, Lance supports over 50 hotels, including renowned brands like Marriott, Hilton, and Hyatt. Built on advanced Computer Use Agent technology, Lance's AI agents integrate seamlessly with hotel software, make real-time decisions, and execute complex multi-step tasks efficiently. By automating operational workflows, Lance empowers hotels to deliver enhanced guest experiences.
Role Description
The Product Marketing Manager will develop and execute go-to-market strategies for new product features and launches, crafting clear and compelling messaging that differentiates Lance in the hospitality and AI markets. A key aspect of the role will be managing third-party vendors, including videographers and creative partners, to produce high-quality marketing content that aligns with Lance’s brand and go-to-market strategy. This role involves close collaboration with Product and Engineering teams to deeply understand product capabilities and the roadmap, while enabling Sales and Solutions teams with effective pitch decks, demos, case studies, and objection-handling materials. The Product Marketing Manager will conduct market research and competitive analysis to identify opportunities and refine positioning, as well as gather and synthesize customer insights to inform both marketing strategy and product development. Additionally, the role includes driving content creation across website, email, and outbound channels to support demand generation, and continuously measuring and optimizing campaign performance, messaging effectiveness, and product adoption.
Qualifications
Work 996 In-Person San Francisco
Experience in Product Marketing, Growth, or related roles in B2B SaaS or AI companies
Strong ability to translate technical products (AI, automation, or software platforms) into clear business value
Proven track record of executing successful go-to-market strategies and product launches
Excellent written and verbal communication skills, with experience creating sales and marketing collateral
Analytical mindset with experience in market research, customer insights, and performance tracking
Ability to collaborate cross-functionally with Product, Engineering, Sales, and Operations teams
Strong ownership mentality and comfort working in a fast-paced startup environment
Familiarity with hospitality, travel technology, or vertical SaaS is a plus
Bachelor’s degree in Marketing, Business, Communications, or a related field
Total Compensation
$140,000 Cash + Equity + Bonus
Monthly Health and Wellness Stipend
Complimentary In Office Meals
More to explore
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Product Marketing |
| Onsite |
|
| Customer & Growth Product Marketing Lead San Francisco, CA | gleanwork | Product Marketing | Onsite |
|
| Customer & Growth Product Marketing Lead Mountain View, CA | gleanwork | Product Marketing | Onsite |
|
| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
|
| Group Manager, Product Marketing Mason, OH; Minnetonka, MN | atricure | Product Marketing | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.