trener-robotics · Product Marketing
San Jose (US-HQ)Onsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
SEO / content
“… hands-on to digital marketing initiatives, including website content, SEO …”
Organic traffic and editorial cadence are typical scope.
Website / CRO
“… - Contribute hands-on to digital marketing initiatives, including website content, SEO, campaigns, marketing automation, and demand …”
Experimentation cadence and on-site conversion live here.
Partner / field marketing
“… and major company messaging. - Support US field marketing initiatives, including conferences, trade shows, customer visits, …”
Partner-sourced leads and event programs are core here.
Events
“… messaging. - Support US field marketing initiatives, including conferences …”
Field programs and event-based pipeline are core here.
Sales enablement
“… into compelling customer value through presentations, product and demo videos, websites, product collateral, and sales enablement …”
Clarify before applying
Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… hands-on to digital marketing initiatives, including website content, SEO …
Why it matters here: Organic traffic and editorial cadence are typical scope.
… - Contribute hands-on to digital marketing initiatives, including website content, SEO, campaigns, marketing automation, and demand …
Why it matters here: Experimentation cadence and on-site conversion live here.
… and major company messaging. - Support US field marketing initiatives, including conferences, trade shows, customer visits, …
Why it matters here: Partner-sourced leads and event programs are core here.
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Product Marketing Lead Remote | code-metal | Product Marketing | Onsite |
|
| Product Marketing Manager, Customer & Partner Marketing US |
trener-robotics
Beyond this listing, trener-robotics doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Location: On-site in San Jose, California, USA
Reports to: VP of Marketing, Barcelona, Spain
Start Date: Early September 2026
Level: Fluid for Product Marketing Manager or Senior
At Trener, we're building the intelligence layer for industrial robots.
Our software platform, Acteris, enables industrial robots to understand their environment, make intelligent decisions, and execute complex manufacturing tasks with minimal programming. By combining AI, robotics, and industrial software, we're helping manufacturers automate production with a level of flexibility that wasn't previously possible.
Backed by leading investors and working alongside global robot manufacturers, semiconductor companies, and automation partners, we're helping define a new category: Physical AI platform for industrial robots.
As we continue to grow, the (Senior) Product Marketing Manager will play a foundational role in shaping how Trener is positioned in the market and accelerating our next stage of growth.
As our first dedicated Product Marketing hire, you'll partner closely with the VP of Marketing to build the Product Marketing function and define Trener's positioning, messaging, and go-to-market strategy.
Working across Product, Sales, Engineering, and executive leadership, you'll transform complex AI and robotics technology into compelling customer value through product launches, commercial enablement, and world-class storytelling for manufacturers, partners, robot OEMs, semiconductor companies, and investors.
We're looking for a hands-on builder who combines strategic thinking with exceptional execution and thrives in a fast-moving, high-growth environment.
Working closely with the VP of Marketing and cross-functional teams, you will:
Drive product positioning, messaging, and category development across our products, applications, industries, and target audiences, ensuring Trener is clearly differentiated in the market.
Develop a deep understanding of customers, partners, competitive intelligence, and market trends to continuously refine positioning and messaging.
Lead go-to-market planning and execution for new products, features, industries, and applications, from positioning and launch strategy to commercial enablement.
Own sales, marketing, and partner enablement, including customer success stories, partner case studies, competitive assets, and commercial proof points.
Partner with executive leadership on keynote presentations, strategic announcements, investor communications, and major company messaging.
Support US field marketing initiatives, including conferences, trade shows, customer visits, partner events, and product demonstrations.
Contribute hands-on to digital marketing initiatives, including website content, SEO, campaigns, marketing automation, and demand generation, while ensuring consistent product positioning across every customer touchpoint.
Build scalable Product Marketing processes, frameworks, and best practices that support Trener's long-term growth.
This role requires travel within the United States to support customer visits, partner meetings, conferences, and trade shows.
8+ years of Product Marketing experience in B2B technology, with a strong background in software, AI, or enterprise platforms. Experience in robotics is preferred, while industrial automation or manufacturing software is highly desirable.
Proven experience bringing products to market through positioning, messaging, go-to-market strategy, launches, and commercial enablement.
Experience working cross-functionally with Product, Sales, Engineering, and executive leadership in fast-growing or venture-backed technology companies.
Hands-on experience in both Product Marketing and Digital Marketing, with a solid understanding of demand generation, website strategy, SEO, marketing automation, and field marketing.
Exceptional storytelling skills, with the ability to transform complex technologies into compelling customer value through presentations, product and demo videos, websites, product collateral, and sales enablement.
Strategic thinker with a hands-on, execution-focused mindset and a proven ability to deliver high-quality outcomes.
Demonstrated experience leveraging AI tools and workflows to accelerate product marketing, content creation, research, and commercial execution.
Creative, customer-centric, and naturally curious, with a bias for action and strong attention to detail.
Comfortable building from scratch, collaborating across functions, and thriving in fast-moving environments.
The opportunity to build the Product Marketing function.
A defining role in shaping the positioning and commercial narrative of one of the industry's most ambitious Physical AI companies.
Direct collaboration with the CEO and leadership team on product strategy, company messaging, and commercial initiatives.
Exposure to some of the world's leading robotics, manufacturing, and semiconductor companies.
A highly visible role with meaningful ownership and the opportunity to influence company growth from an early stage.
Equity as part of your compensation package.
If you're excited about helping define a new category in AI and robotics, building Product Marketing from the ground up, and creating the stories that shape an industry, we'd love to hear from you.
More to explore
… messaging. - Support US field marketing initiatives, including conferences …
Why it matters here: Field programs and event-based pipeline are core here.
Responsibility patterns called out
… into compelling customer value through presentations, product and demo videos, websites, product collateral, and sales enablement …
Cross-functional partners mentioned
… market through positioning, messaging, go-to-market strategy, launches, and commercial enablement. - Experience working cross-functionally with Product …
… Own sales, marketing, and partner enablement, including customer success stories, partner case studies, competitive assets, and …
Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
05Which partners, channels, or events most directly fill the pipeline today?
Why ask this: Triggered when partner or field marketing signals appear. Triggered by the posting’s mention of partner / field marketing signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Angle 02
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions partner / field marketing.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.