public · Lifecycle Marketing
New York, New YorkOnsite
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Pulled from the employer's career page. Always verify details at the source before applying.
Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at …”
Retention and reactivation programs are core here.
Website / CRO
“… executive leadership. Collaborate with product, brand, and data to identify new opportunities to improve conversion rate …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… A/B tests optimizing new user conversion. Strong understanding of attribution models, incrementality testing, and marketing analytics …”
Systems ownership and reporting usually anchor this work.
Mixpanel
“… conversion rates and channel performance. Analyze performance, leveraging Mixpanel …”
Looker
“… rates and channel performance. Analyze performance, leveraging Mixpanel, Looker …”
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at …
Why it matters here: Retention and reactivation programs are core here.
… executive leadership. Collaborate with product, brand, and data to identify new opportunities to improve conversion rate …
Why it matters here: Experimentation cadence and on-site conversion live here.
… A/B tests optimizing new user conversion. Strong understanding of attribution models, incrementality testing, and marketing analytics …
Why it matters here: Systems ownership and reporting usually anchor this work.
Tools mentioned
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Lifecycle Marketing Commerce Senior Manager Los Angeles, California, United States | crunchyroll | Lifecycle / CRM | Onsite |
|
| Senior Email & Lifecycle Marketing Manager Canada |
public
Beyond this listing, public doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Public is the long-term investing platform. Investors use AI and a vast variety of asset classes, from stocks and bonds to crypto and options, to build portfolios for the long haul. Launched in 2019, Public has been trusted with billions in assets of affluent investors. Headquartered in New York City, it’s raised over $400M from investors like Accel and Tiger Global.
We are seeking a highly skilled and experienced Senior Lifecycle Marketing Manager to join our team at Public.com. This role will focus on driving new user conversion and early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate will be an expert in lifecycle marketing strategy, combining analytical storytelling with creative problem solving. This is a highly visible, cross-functional role that partners closely with product, engineering, data, and brand to build, test, and optimize lifecycle programs.
This role is based in NYC and will be onsite at least 4 day / week.
Public is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression. The compensation range for this role is $140K-$170K based on skills and experience.
More to explore
… conversion rates and channel performance. Analyze performance, leveraging Mixpanel …
… rates and channel performance. Analyze performance, leveraging Mixpanel, Looker …
… of all onboarding-related user messaging. Build and maintain Braze canvasses, emails, push notifications, and deep in-app …
… HTML, CSS, and Liquid or similar templating language SQL …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Success metrics mentioned
… early engagement, and will be instrumental in increasing LTV and retention across the customer lifecycle. The …
… and will be instrumental in increasing LTV and retention across the customer lifecycle. The ideal candidate …
… and other analytics tools to identify trends and performance optimization opportunities Drive experimentation and A/B test …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
02Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
03How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
04How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| stackadapt |
| Lifecycle / CRM |
| Onsite |
|
| Senior Lifecycle Marketing Manager | Bankrate United States | redventures | Lifecycle / CRM | Onsite |
|
| Senior Lifecycle Marketing Manager Toronto, Ontario | Phoenix | Lifecycle / CRM | Onsite |
|
| Senior Lifecycle Marketing Manager, Retention United States | littlespoon | Lifecycle / CRM | Onsite |
|
| Senior Lifecycle Marketing Manager London | teya | Lifecycle / CRM | Onsite |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.