Sr. Content Marketing Strategist, Messaging and Positioning

Overview

At Esri, we are dedicated to helping our customers see the power of ArcGIS. In this role, you’ll create messaging and content that defines how the market understands Esri. The clear positioning and good writing you develop will demonstrate the value of choosing us. Your work will directly influence whether prospects engage with Esri and will support our business development teams in meeting key objectives. From messaging frameworks that explain what we do and why we matter to specific audiences, to the marketing materials leveraged across our organization, you will help bring these messages and our brand to life.

Responsibilities

• Strategic Content Leadership. Develop and implement content strategies that advance Esri’s global marketing goals. Translate strategic direction into messaging frameworks that connect product capabilities with customer benefits, ensuring prospects immediately grasp our value.
• Creative Excellence. Produce, edit, and critique high-impact content for brand and marketing campaigns across written, visual, video, and multimedia formats, including positioning and messaging frameworks, advertising and email copy, and other campaign materials and assets that drive pipeline and revenue.
• Editorial Oversight. Manage and mentor freelance and internal contributors to ensure quality, accuracy, and creative cohesion across projects. Train others on how to use positioning and messaging frameworks. Create guidelines for using positioning and messaging that marketing, business development, and other teams use to stay consistent across all customer touchpoints.
• AI-Driven Innovation. Leverage AI writing and optimization tools to scale production, improve content performance, and enhance personalization while maintaining editorial integrity.
• Data and Insights. Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to drive strategy, engagement, and optimization. Dive deep into audience, market, and product research to identify and understand Esri’s USPs for target roles, industries, and accounts.
• Thought Leadership. Represent Esri’s content discipline across teams and external engagements, championing best practices and elevating content marketing standards across the organization.

Requirements

• 8+ years developing messaging and marketing content, preferably for technology or software companies
• Proven ability to write compelling, conversion-focused content across multiple formats that impact business results
• Track record of creating impactful positioning
• Ability to distill complex technical offerings into clear, compelling narratives and materials that communicate business value and differentiation
• Experience using competitive analysis, subject matter expert interviews, and customer research to inform writing and strategic decisions
• Strong collaboration and active listening skills - you'll work across marketing, business development, and product teams to create messaging and deliver content
• Portfolio demonstrating strategic messaging frameworks and strong writing samples, with evidence of business impact
• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
• Occasional travel may be required (up to ~20%); travel needs may vary based on business requirements
• Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.

Recommended Qualifications

• Master’s degree in English, Journalism, Communications or related field
• Experience in enterprise software, GIS, mapping, or location intelligence markets
• Background in content marketing or strategic marketing roles
• Experience using AI tools appropriately for research and content development
• Experience interpreting and applying marketing performance metrics

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Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is$97,344—$168,688 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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