zapier · Performance Marketing
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social …”
Creative iteration speed and channel-level attribution matter here.
Website / CRO
“… scale. You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions …”
Experimentation cadence and on-site conversion live here.
ABM
“… to how we run paid media. Today our ABM motion is early, so there's a lot …”
Account selection and 1:1 campaigns usually partner with sales.
Product-led growth
“… testing speed and output quality, for both our PLG and SLG goals. If you're someone who …”
In-product activation and expansion loops are typically in scope.
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… scale. You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions …
Why it matters here: Experimentation cadence and on-site conversion live here.
… to how we run paid media. Today our ABM motion is early, so there's a lot …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
… testing speed and output quality, for both our PLG and SLG goals. If you're someone who …
Why it matters here: In-product activation and expansion loops are typically in scope.
Success metrics mentioned
… relationships, and testing cadence that drive our broader pipeline …
… report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity). - Build …
… scale. You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions …
Cross-functional partners mentioned
… ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field. - You're comfortable working with Sales …
… self-serve and enterprise motions. This role sits at the intersection of marketing, sales, and customer success …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Angle 03
ABM / partner angle
If this reflects your real background, emphasize: account selection and tiering, 1:1 campaigns and field events, and working closely with sales / channel
Why we suggest this: posting mentions abm.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Performance Marketing Manager, Paid Search San Francisco | harvey | Paid Acquisition | Remote |
|
| Senior Performance Marketing Manager, Paid Search New York | harvey | Paid Acquisition | Remote |
|
| Senior Creative Strategist, Performance Marketing Remote | cantina | Paid Acquisition | Remote |
|
| Senior Creative Strategist, Performance Marketing Remote | Scribe | Paid Acquisition | Remote |
|
| Senior Manager, Global Performance Marketing Strategy, AMER US - San Francisco | airwallex | Paid Acquisition | Remote |
|
| Senior Performance Marketing Manager London | deepl | Paid Acquisition | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Zapier
Zapier has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.
Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.
Hi there!
I'm looking for someone who can do two things at once: build our enterprise account-based marketing strategy from the ground up, and bring real discipline and pace to how we run paid media. Today our ABM motion is early, so there's a lot of white space to architect. At the same time, our paid programs need a leader who sets a high bar for testing speed and output quality, for both our PLG and SLG goals. If you're someone who builds with AI as the default way of working and want to own both the strategic architecture and the operational execution, I'd love to talk.
Zapier is looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing strategy and manage our paid advertising programs across both self-serve and enterprise motions. This role sits at the intersection of marketing, sales, and customer success, building personalized, AI-powered programs to engage and convert our largest target accounts, while also owning the paid media budget, agency relationships, and testing cadence that drive our broader pipeline. This person will manage a small team, along with our contractor and agency partners, with the potential to take on additional teams as we scale. You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions at speed.
About You
You have 6+ years of experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field.
You're comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans.
You've executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and you're driven by measurable outcomes.
You understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data.
You have hands-on experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.).
You have an AI-forward mindset. You actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work, and can point to specific systems you've built, not just tools you've tried.
You have direct people management experience, including managing individual contributors and external agency or contractor relationships, and you're energized by growing a small team into a larger one over time.
You thrive in a remote, autonomous environment and communicate clearly with cross-functional teams.
Things You'll Do
Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy.
Design and lead the team structure and operating model for ABM and paid, including how the sub-teams, contractors, and agencies work together, and evolve it as the org grows.
Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
Set the strategy and success metrics for ABM and paid, then enable the team to make the day-to-day campaign, budget, and channel decisions to hit them.
Partner with Sales, RevOps, and Demand Gen leadership to co-define the enterprise pipeline strategy
Build and maintain strong working relationships with Sales leadership and reps to ensure account selection and engagement plans stay tightly aligned to pipeline goals.
Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives.
Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners.
Measure, report, and optimize account-level performance (pipeline, opportunity creation, revenue influenced, ACV, and pipeline velocity).
Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale.
Scale repeatable ABM processes and share best practices across the marketing organization.
The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.
Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.
Apply before August 21, 2026.
More to explore
05What's the team's experimentation cadence and how are winning experiments shipped?
Why ask this: Triggered when A/B testing or experimentation language appears. Triggered by the posting’s mention of experimentation / a/b test signals.