crusoe · Brand Marketing
San Francisco, CA - USOnsite
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Role read
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Worth noticing
Website / CRO
“… Crusoe - Content audit, creation and maintenance — website …”
Experimentation cadence and on-site conversion live here.
Slack
“… about the look and feel - Fluency with Slack …”
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Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
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Channels mentioned
… Crusoe - Content audit, creation and maintenance — website …
Why it matters here: Experimentation cadence and on-site conversion live here.
Tools mentioned
… about the look and feel - Fluency with Slack …
Use this posting to prepare
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Step 2
Worth raising before applying or in the first recruiter conversation.
01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
03How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
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| Brand Marketing - Baby/FMCG Auckland | New Zealand | zuru | Brand Marketing | Onsite |
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| Brand Marketing Coordinator - Toys Auckland | New Zealand |
crusoe
crusoe has 2 other live roles on this site right now across 2 different role categories. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Crusoe is on a mission to accelerate the abundance of energy and intelligence. As the only vertically integrated AI infrastructure company built from the ground up, we own and operate each layer of the stack — from electrons to tokens — to power the world's most ambitious AI workloads. When you join Crusoe, you join a team that is building the future, faster.
We're in the midst of the greatest industrial revolution of our time. The demand for AI compute is boundless, and power is a bottleneck. We're solving that — with an energy-first approach that makes AI infrastructure better for the world and faster for the people innovating with AI.
We're looking for problem-solving, opportunity-finding teammates with a sense of urgency, who believe in the scale of our ambition and thrive on a path not fully paved — people who want to grow their careers alongside a team of experts across energy, manufacturing, data center construction, and cloud services.
If you want to do the most meaningful work of your career, help our customers and partners advance their AI strategies, and be part of a high-performing team that believes in each other, come build with us at Crusoe.
About the Role:
Crusoe is growing our employee community as we grow and scale, and we’re standing up employer brand marketing to attract the best talent, and keep the high-performing team of experts we have. This role sits at the intersection of culture and strategy, ensuring that all candidates and employees understand our mission and their role in helping us achieve it.
What You'll Be Working On:
Employer brand marketing plan - from first contact through the employee experience, to exit interview and alumni group, segmented by energy, manufacturing, digital infrastructure, cloud services
Company awards — critical awards for increasing brand awareness, attracting top talent, and solidifying employee sentiment about working at Crusoe
Content audit, creation and maintenance — website, blog, social, third party sites, internal comms
Employer brand marketing playbook — extending the team's reach so every employee is an employer brand ambassador, around the globe
Physical space messaging — making sure our employer brand is expressed in our spaces
Employee feedback — easy-to-use mechanisms for hearing from the whole company
Surveys and metrics — measuring not just output but outcome; improving engagement scores
Annual leadership summit planning team — the ultimate opportunity for strategic alignment and communication of our high-performance culture
What You'll Bring to the Team:
Clear, brief, differentiated writing — full stop
Natural storytelling - the best story wins
Culture-first always - passionate about how a strong employer brand drives culture and vice versa
The ability to make complex technical topics engaging and relevant
A genuine passion for how a powerful employer brand builds culture
An eye for detail — you catch the typo and care about the look and feel
Fluency with Slack, Google Workspace, Confluence, and project management tools
Comfort using AI in your daily work — and genuine curiosity about where we can go with it
Strong project management, organizational skills and the ability to manage competing priorities
Influential across the business, confident collaborating at every level
Compensation:
Compensation will be paid in the hourly range of $93.00 - $112.00/hr. Compensation to be determined by the applicant’s knowledge, education, and abilities, as well as internal equity and alignment with market data.
Crusoe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.