garage · Growth Marketing
New York CityOnsite
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… the ad account. - Own Garage’s paid acquisition strategy and execution across paid social, paid search …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… member of a lean and hands-on team, you'll manage our entire paid portfolio across paid social …”
Creative iteration speed and channel-level attribution matter here.
Website / CRO
“… iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively …”
Experimentation cadence and on-site conversion live here.
Marketing ops / analytics
“… picture in the numbers. You understand incrementality, multi-touch attribution …”
Systems ownership and reporting usually anchor this work.
Pipeline
“… paid search, and emerging channels, with accountability for pipeline …”
Clarify before applying
Budget ownership
Does this role own the paid media budget, or is that owned by a separate performance lead?
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Tools
Which specific analytics and marketing tools does this role own directly?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… the ad account. - Own Garage’s paid acquisition strategy and execution across paid social, paid search …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… member of a lean and hands-on team, you'll manage our entire paid portfolio across paid social …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively …
Why it matters here: Experimentation cadence and on-site conversion live here.
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Growth Marketing Lead New York City | arlo | — | Onsite |
|
| Growth Marketing Lead New York | batoncorporation |
garage
garage has 5 other live roles on this site right now across 4 different role categories. The list below shows what they’re hiring for alongside this posting.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About us
Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes.
In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.
About the role
We're looking for a Growth Marketing Lead, Performance to own paid acquisition and drive broader growth in the business. As a member of a lean and hands-on team, you'll manage our entire paid portfolio across paid social, search, and emerging channels, and work closely with the Head of Marketing to continue building and scaling Garage’s growth machine.
The ideal candidate is someone who balances analytical rigor with the understanding that the biggest growth drivers happen outside the ad account.
Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency.
Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health. Understand what changes at scale and make disciplined decisions around where to invest.
Test and learn, constantly. You will develop hypotheses, test, and iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently.
Measure rigorously, act intuitively. You read between the lines and see the bigger picture in the numbers. You understand incrementality, multi-touch attribution, and test design, yet are comfortable navigating when data is incomplete or ambiguous.
Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing.
What we’re looking for
You love the energy of a high-growth environment where every day looks a little different
You like to go deep on performance marketing but can think and work like a generalist
You have good judgment, high integrity, and a no-task-too-small mindset
Required
Bachelor’s degree from an accredited university
4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company
Demonstrated success scaling paid social and search programs while maintaining efficiency
Are T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — you've owned or can credibly own adjacent levers (CRO, partnerships, web experiments)
Are rigorous about measurement and can tell real incremental growth from vanity metrics
Have strong creative instincts and can direct high-velocity creative testing by briefing a creative team well
Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable, etc.
Nice to have
Experience scaling marketplace businesses
Have built and scaled accounts from scratch
Our values
Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning.
Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong.
Customer focused. We have a genuine love for our customers. Customer success is our success.
Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate.
Why Garage?
Our product is something people use everyday to buy the equipment local communities everywhere depend on.
We’ve grown revenue over 10x in the last year and are well capitalized with $18M in funding raised total.
We have a talent-dense, high-performing team from Ramp, Twitter, Goldman Sachs, Bilt, Wise, Unify, Honey, PayPal, and more.
You’ll be one of our first 35 employees, operating as a foundational member of the team, partnering alongside the company’s founders.
What we offer
Competitive salary and stock options
Health, dental and vision insurance (100% covered)
Unlimited paid time off every year (in addition to company observed holidays)
Daily lunch and dinner
$100 monthly wellness stipend
401(k) with employer match
Pre-tax commuter benefits
Bi-annual team offsite
Relocation assistance
More to explore
… picture in the numbers. You understand incrementality, multi-touch attribution …
Why it matters here: Systems ownership and reporting usually anchor this work.
Success metrics mentioned
… paid search, and emerging channels, with accountability for pipeline …
… and towns in all 50 states and grown revenue more than 10x. Based in New York, …
… efficiency. - Scale acquisition efficiently by balancing growth, CAC …
… iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively …
… picture in the numbers. You understand incrementality, multi-touch attribution …
Cross-functional partners mentioned
… - Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Marketing ops angle
If this reflects your real background, emphasize: systems ownership (CRM, CDP, automation), data quality, attribution, and reporting, and stakeholder workflows and dashboards
Why we suggest this: posting mentions marketing ops / analytics and attribution.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro and conversion rate.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| — |
| Onsite |
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| Growth Marketing Lead, Lifecycle New York City | garage | — | Onsite |
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| Growth Marketing Lead (m/f/d) Berlin | buena | — | Onsite |
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| Growth Marketing Lead, SME Moorgate London | checkatrade | — | Onsite |
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| Growth Marketing Manager London - Hybrid | relay | — | Onsite |
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.