Marketing Operations Lead

GC AI is the fastest-growing and most trusted legal AI platform for in-house legal teams. We're building the future of legal work, and we're doing it fast. You'll join at a pivotal moment—when decisions matter, impact is immediate, and the runway to shape your career is wide open. We’re a high-performing team where you'll have real ownership and influence from day one.

 

More than 1,800 companies use GC AI to drive their business forward, including 150+ public companies, 25+ unicorns, and brands such as News Corp, Miro, Bass Pro Shops, Snyk, Skims, Liquid Death, Vercel, Zscaler, and TIME.

 

We've 10x'd revenue in 12 months, raised a $60 million Series B ($555 million valuation), and are growing faster than ever. We are backed by incredible investors, including Scale Venture Partners, Northzone, Sound Ventures, and Guillermo Rauch, CEO of Vercel.

 

If you thrive when the stakes are high and the path isn't paved, you'll love it here. Our six guiding principles are: 1% better every day, customer obsession, ship today, find a way, care deeply, and own it completely. Come shape the future of legal work with us.

About The Role

GC AI is scaling at a pace that makes most SaaS roadmaps look slow, and Marketing Operations is the backbone of how we run. You'll architect the engine underneath it all: the systems, data, reporting, and operating rhythm that keep marketing aligned with revenue and moving fast. You'll report to the CMO and partner closely with the Director of Revenue Operations to build the structure that lets marketing scale without slowing down.

What You'll Do

• Build and maintain end-to-end analytics and attribution, including UTM tracking systems, QR code generation, cross-page attribution, ad pixel implementation, and B2B attribution platforms. Define how GC AI measures marketing's contribution to pipeline and revenue.
  

• Own the marketing tech stack (HubSpot, product analytics, attribution, experimentation) and partner with RevOps on shared data architecture across GTM teams. Build internal tools (Slack-based UTM generators, referral trackers, QR utilities) to scale team efficiency.
  

• Manage paid media agencies, creative contractors, and web development partners end to end. Hold partners accountable to performance standards, oversee ad creative production across Google, LinkedIn, and META, and make clear recommendations on channel investment.
  

• Own email marketing: campaign calendar, flow architecture, audience segmentation, and quality control across all sends. Build multi-tier onboarding flows, re-engagement campaigns, and new template testing programs in coordination with sales, RevOps, and engineering.
  

• Lead web and landing page strategy: build, optimize, and ship pages in collaboration with design and engineering, drive website creative direction including major platform builds, and optimize conversion paths across auth pages, CTAs, and interactive site features.
  

• Help execute account-based marketing and pipeline strategy, translating strategic frameworks into coordinated execution across paid media, email, and sales enablement.
  

• Drive program management across marketing: scope projects, set timelines, lock owners, and surface risks so leadership always knows what's on track. Manage domain purchases, account exclusion lists, bounced email handling, and gifting campaigns as part of day-to-day operations.

Required Experience

• 6+ years in marketing ops, revenue ops, analytics, or GTM operations in B2B SaaS

• Proven experience owning systems and data infrastructure at a high-growth startup

• Deep experience with HubSpot, product analytics tools, AI-driven workflows, and data modeling

• Strong forecasting and financial fluency; comfortable building pipeline and ROI models from scratch

• Hands-on CRM experience across platforms (Salesforce, HubSpot, Keap), including building workflows, managing lifecycle stages, and handling backend configuration

• You fix problems without being asked and follow through on every detail. You default to action and iterate toward excellence rather than waiting for perfect conditions.
  

Nice to Have

• Experience marketing to legal, compliance, or GRC buyers

• Ability to build landing pages, configure tools, or troubleshoot technical bottlenecks when developer bandwidth is limited

• Experience managing paid media agencies and holding partners accountable to granular performance standards

• Background at a high-growth startup in the Series A through C stage

A Note On Pace

We’re building something new in a once-in-a-generation shift in technology and the legal industry, so we move at a relentless pace. We expect urgency, ownership, and good judgment even when things aren’t perfectly clear. If you need structure and consensus to do your best work, this isn’t the right place for you. If you thrive in ambiguity and growth, work with intensity, and want real responsibility, keep reading. We’re excited to meet you.

How We Work Together

GC AI is a distributed company with team members across North America, and soon Europe. We believe that because our business is AI, human connection matters more, not less. We invest in bringing people together through our hub model: regular coworking sessions, customer dinners, team and company offsites. If you’re in a location without an office, expect up to 10% travel (and more for customer-facing roles).

Team members in the San Francisco Bay Area and Provo, UT (within 50 miles of the office) work together on Tuesdays, Wednesdays, and Thursdays. As we grow, we plan to establish permanent offices in more hub cities, and we will look to our team members to help build that in-person culture. We currently hire across the United States and Canada.

 

Equal Opportunity Employment

GC AI is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. GC AI is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. #LI-GCAI

 

Fraud Notice to GC AI Applicants

To protect yourself against phishing and recruitment fraud, please note that GC AI only accepts job applications through our official careers page at https://gc.ai/careers and through sponsored jobs on LinkedIn. All legitimate communication from our team regarding job opportunities will come from a GC AI team member with a @gc.ai or @getgc.ai email address.

 

GC AI will never:

• Refer you to external websites to apply

• Conduct interviews over email, chat platforms, or messaging apps

• Ask you to provide payment or purchase equipment

• Request personal or financial information such as your mailing address, social security number, credit card numbers, or banking information during the application process

Examples of fraudulent email addresses:

• info.gcai.careers.com@gmail.com

• info.gc.aicareers.online.com@gmail.com

• Any email address ending in @gmail.com, @yahoo.com, or other free email services

If you are contacted by someone claiming to be from GC AI via an unofficial channel or from a suspicious email address, please do not share any information. Mark the communication as "phishing" or "spam" and do not respond.