CoreWeave, Inc. · Product Marketing
Sunnyvale, CA /Bellevue, WAOnsite
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Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… Demonstrate product marketing’s impact on platform adoption and retention …”
Retention and reactivation programs are core here.
SEO / content
“… evidence. Provide campaign briefs and input for content marketing and demand generation marketing teams to scale …”
Organic traffic and editorial cadence are typical scope.
Google Tag Manager
“… for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave’s AI cloud infrastructure. CoreWeave …”
Pipeline
“… You'll develop the messaging and positioning that drives pipeline …”
Revenue
“… that close the loop between product differentiation and revenue impact — battlecards, case studies, launch moments …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… Demonstrate product marketing’s impact on platform adoption and retention …
Why it matters here: Retention and reactivation programs are core here.
… evidence. Provide campaign briefs and input for content marketing and demand generation marketing teams to scale …
Why it matters here: Organic traffic and editorial cadence are typical scope.
Tools mentioned
… for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave’s AI cloud infrastructure. CoreWeave …
Success metrics mentioned
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Founding Product Marketing Manager San Francisco office | plain | Product Marketing | Onsite |
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| Product Marketing Manager HQ: San Francisco |
CoreWeave, Inc.
CoreWeave, Inc. has 4 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
What You’ll Do:
CoreWeave's Product Marketing team sits at the intersection of the world's most advanced AI infrastructure and the customers building on top of it. We are a small, high-impact team responsible for translating the depth and differentiation of CoreWeave's platform — from bare metal GPU compute to storage, networking, and developer tooling — into narratives that resonate with AI researchers, infrastructure architects, and enterprise decision-makers alike.
We work closely with Product, Engineering, Sales, and Field Engineering to shape how the market understands CoreWeave: not just as a cloud provider, but as the purpose-built platform that the world's leading AI labs trust to train and deploy frontier models. This is a team that moves fast, operates with a high degree of autonomy, and holds itself accountable to outcomes — deal velocity, platform adoption, and competitive win rates — not just outputs.
As AI Infrastructure Product Marketing Manager, you will own the end-to-end product marketing motion for CoreWeave's infrastructure portfolio: compute, storage, and networking. You'll develop the messaging and positioning that drives pipeline, enables the field, and shapes analyst and media perception in one of the fastest-growing markets in enterprise tech.
About the Role:
As AI Infrastructure Product Marketing Manager, you will be responsible for defining the value proposition, positioning, messaging, and GTM strategy for CoreWeave’s AI cloud infrastructure. CoreWeave offers a vast portfolio of highly performant AI infrastructure, storage and networking which provides the foundational building blocks for some of the world’s most demanding AI workloads.
This role is at the forefront of our purpose-built platform for AI including generative AI, agentic, artificial generative intelligence, and beyond. You will work with key stakeholders in marketing, sales, product management and engineering to shape CoreWeave’s growth. You’re eager to listen to customers, understand the mechanics of how we win in the market, and package key insights into scalable value propositions in close collaboration with other teams across the organization.
This is an opportunity to lead the industry with unmatched performance, breakthrough innovations, and differentiated value propositions. It is critical that you leverage data and analytics to demonstrate impact of your work through metrics from adoption to deal flow in a way that is intuitive for your stakeholders and senior executives.
Role Responsibilities:
1. Positioning & Messaging
2. Customer Proof
3. GTM & Sales Enablement
4. Metrics & Measurement
Basic Qualifications
Preferred but Not Required
Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk.
Why CoreWeave?
At CoreWeave, we work hard, have fun, and move fast! We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:
We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!
The base salary range for this role is $143,000 to $210,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
#lijobs
What We Offer
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs. The benefits below reflect our US-based offerings; for roles in other locations, benefits vary and are shared during the hiring process. These include:
California Applicants
California Consumer Privacy Act
Equal Opportunity & Accommodations
CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.
Export Control Compliance
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
More to explore
… You'll develop the messaging and positioning that drives pipeline …
… that close the loop between product differentiation and revenue impact — battlecards, case studies, launch moments …
… Demonstrate product marketing’s impact on platform adoption and retention …
Responsibility patterns called out
… Infrastructure Product Marketing Manager, you will own the end-to-end product marketing motion for CoreWeave's infrastructure portfolio: …
… capture across high-value implementations. 3. GTM & Sales Enablement Equip Sales and Solution Architects with outcome-focused …
Cross-functional partners mentioned
… Deliver updated messaging and positioning materials. Demonstrate impact of internal GTM tools and assets with sales …
… that resonate with AI researchers, infrastructure architects, and enterprise decision-makers alike. We work closely with Product …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Angle 02
SEO / organic angle
If this reflects your real background, emphasize: technical SEO and content production, organic traffic and pipeline contribution, and tools (Search Console, Ahrefs, Semrush)
Why we suggest this: posting mentions seo / content.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
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Up to two reason chips per row; the strongest match is shown first.
Apply before August 21, 2026.