linksquaresinc · Customer Marketing
Hybrid (Boston, MA)Hybrid
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Work location
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Lifecycle / email / CRM
“… high-level planning and hands-on execution. Responsibilities: Strategy & Lifecycle …”
Retention and reactivation programs are core here.
HubSpot
“… Analytical Mindset: Familiarity with tools like Salesforce and HubSpot to track campaign health and customer health …”
Salesforce
“… build consensus. Analytical Mindset: Familiarity with tools like Salesforce and HubSpot to track campaign health and …”
Retention
“… growth as they are to hitting our collective retention and expansion goals. About the role: The …”
Own end-to-end campaign execution
“… Responsibilities: Strategy & Lifecycle: Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product …”
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… high-level planning and hands-on execution. Responsibilities: Strategy & Lifecycle …
Why it matters here: Retention and reactivation programs are core here.
Tools mentioned
… Analytical Mindset: Familiarity with tools like Salesforce and HubSpot to track campaign health and customer health …
… build consensus. Analytical Mindset: Familiarity with tools like Salesforce and HubSpot to track campaign health and …
Success metrics mentioned
… growth as they are to hitting our collective retention and expansion goals. About the role: The …
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Senior Customer Marketing Manager Boston, MA | recordedfuture | Customer Marketing | Onsite |
|
| Community & Customer Marketing Specialist (Bókun) London, United Kingdom |
linksquaresinc
Beyond this listing, linksquaresinc doesn’t have other live growth roles on this site right now. The company page shows what it is hiring for across other disciplines.
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
About the company:
LinkSquares is a Boston-based, AI-powered CLM SaaS leader trusted by organizations like DraftKings, Manscaped, and Vivid Seats. We automate the contracting process for legal, finance, and HR teams, helping them save time, cut costs, and improve business outcomes. For more information, visit linksquares.com.
About the team:
You’ll join a high-energy Marketing organization that operates at the heart of the business. We are a group of storytellers, data-enthusiasts, and strategists who believe that our customers are our greatest asset. Our team culture is built on transparency, creative problem-solving, and mutual support—we celebrate big wins together and tackle challenges as a unit. You will sit at the strategic intersection of Product, Sales, and Customer Success, working with teammates who are as committed to your professional growth as they are to hitting our collective retention and expansion goals.
About the role:
The Senior Customer Marketing Manager will shape how we engage, grow, and champion our customer base. In this high-impact role, you will be the primary architect of our customer journey, ensuring our users find continuous value and become vocal advocates for our AI-powered CLM. You’ll join a collaborative team where you have the autonomy to evolve an existing foundation while building new, scalable programs that directly influence retention and expansion. This is an ideal role for a strategic thinker who enjoys the balance of high-level planning and hands-on execution.
Responsibilities:
Requirements:
Compensation for this role includes an annual base salary between $130,000 to $150,000. The estimated compensation range listed in this job posting reflects base salary only. This role may include additional forms of compensation such as a bonus. LinkSquares takes into consideration a number of factors when determining an employee’s starting salary, including work location, job-related skills, and relevant education, experience and training. The recruiter assigned to this role will share more information about the specific compensation and benefit details associated with this role during the hiring process.
Candidates are eligible to participate in the company’s benefit programs. LinkSquares’ benefits include but are not limited to medical, dental, and vision insurance, 401k retirement plan with a company match, equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure), flexible paid time off, generous parental leave, life and disability insurances and more.
LinkSquares is an Equal Opportunity Employer and does not discriminate based on any legally protected characteristics.
More to explore
Responsibility patterns called out
… Responsibilities: Strategy & Lifecycle: Develop and lead the end-to-end customer marketing roadmap to improve onboarding, product …
Cross-functional partners mentioned
… including case studies, user groups, advisory boards, and reference initiatives. Cross-Functional Partnership: Collaborate closely with Product …
… as a unit. You will sit at the strategic intersection of Product, Sales, and Customer Success …
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named. Triggered by the posting’s mention of marketing ops / analytics tooling.
02How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.
03How are retention, activation, and reactivating-lapsed accounts measured?
Why ask this: Triggered when lifecycle or retention signals appear. Triggered by the posting’s mention of lifecycle / retention signals.
04How is the ICP / persona work structured between product marketing and sales?
Why ask this: Triggered when product marketing or sales enablement signals appear. Triggered by the posting’s mention of product marketing / enablement signals.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and retention.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
| Customer Marketing |
| Onsite |
|
| Customer Marketing & Content Lead New York office | forus | Customer Marketing | Onsite |
|
| Customer Marketing Associate San Francisco HQ | plaid | Customer Marketing | Remote |
|
| Customer Marketing Lead Hybrid - US | socure | Customer Marketing | Remote |
|
| Customer Marketing Manager Toronto, Ontario | docebo | Customer Marketing | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Apply before August 22, 2026.