Pearl · Growth
United States - RemoteRemote
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Pulled from the employer's career page. Always verify details at the source before applying.
Role read
A quick read on what this posting appears to emphasize, based on the employer description and role fields.
Worth noticing
Paid search
“… and lifecycle/marketing operations. - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn …”
Search bidding and budget pacing usually sit with this kind of role.
Paid social
“… - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and …”
Creative iteration speed and channel-level attribution matter here.
Lifecycle / email / CRM
“… the paid acquisition that brings prospects into the lifecycle programs that convert them into completed demos …”
Retention and reactivation programs are core here.
Website / CRO
“… marketing-to-sales handoffs in the CRM. Analytics, Reporting & Experimentation - Build and maintain unified full-funnel dashboards …”
Experimentation cadence and on-site conversion live here.
ABM
“… ABM (account targeting) motions. - A systems builder who thrives owning a broad mandate on a …”
Account selection and 1:1 campaigns usually partner with sales.
Clarify before applying
Experimentation ownership
Who owns experimentation and analytics implementation day-to-day?
Where this comes from
Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.
Channels mentioned
… and lifecycle/marketing operations. - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn …
Why it matters here: Search bidding and budget pacing usually sit with this kind of role.
… - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and …
Why it matters here: Creative iteration speed and channel-level attribution matter here.
… the paid acquisition that brings prospects into the lifecycle programs that convert them into completed demos …
Why it matters here: Retention and reactivation programs are core here.
… marketing-to-sales handoffs in the CRM. Analytics, Reporting & Experimentation - Build and maintain unified full-funnel dashboards …
Why it matters here: Experimentation cadence and on-site conversion live here.
… ABM (account targeting) motions. - A systems builder who thrives owning a broad mandate on a …
Why it matters here: Account selection and 1:1 campaigns usually partner with sales.
Tools mentioned
… and lifecycle/marketing operations. - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn …
… - Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and …
… imports. - Highly analytical, comfortable living in dashboards; GA4 literacy a plus. - Experience across both …
… workflows that turn demand into revenue, all inside HubSpot …
… or other regulated categories, a dental/medical vertical, or SQL …
Why it matters here: Queries against the data warehouse show up in this listing's stack.
Growth stack
Use this posting to prepare
Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.
Step 1
Terms in the actual posting. Use these only where they match your real experience.
Step 2
Worth raising before applying or in the first recruiter conversation.
01Which channels own the largest part of the growth or pipeline target today?
Why ask this: Triggered when paid search or paid social signals appear in the posting. Triggered by the posting’s mention of paid acquisition / demand gen signals.
02How is the budget and pacing structured across paid channels for this role?
Why ask this: Triggered when budget or paid channel ownership is implied. Triggered by the posting’s mention of paid channel ownership signals.
03Who owns landing page testing, analytics implementation, and shipping decisions?
Why ask this: Triggered when CRO, experimentation, or website signals appear. Triggered by the posting’s mention of website / cro signals.
04Which systems and attribution models are considered the source of truth?
Why ask this: Triggered when marketing ops, attribution, or analytics tooling is named.
Step 3
Each angle below starts from a real signal in the posting. The phrase “if this reflects your real experience” matters — don’t invent experience you don’t have.
Angle 01
Paid acquisition angle
If this reflects your real background, emphasize: paid channel ownership and budget trade-offs, testing velocity on creative and landing pages, and how you measured CAC, ROAS, or pipeline impact
Why we suggest this: posting mentions paid search and paid social.
Angle 02
Lifecycle / CRM angle
If this reflects your real background, emphasize: segmentation and lifecycle journeys, CRM tooling and journey orchestration, and retention, activation, and reactivation impact
Why we suggest this: posting mentions lifecycle / email / crm and manage lifecycle programs.
Angle 03
Web / CRO angle
If this reflects your real background, emphasize: experimentation cadence and analytics, on-site conversion wins, and collaboration with design and product teams
Why we suggest this: posting mentions website / cro.
Keyword stuffing, fabricated bullets, or borrowed metrics tend to backfire in the first screen. Use these as a checklist, not a script.
Compare
Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.
| Role | Company | Specialty | Work mode | Why similar |
|---|---|---|---|---|
| Demandgen / Growth Marketer Remote | allium | — | Remote |
|
| Founding Growth Marketer London | Odin | — | Remote |
|
| Growth Marketer United States | crogl | — | Remote |
|
| Growth Marketer United States | openobserve-careers | — | Remote |
|
| Growth Marketer Americas / Remote / Full-time | Resend | — | Remote |
|
| Head of Growth Toronto | Accord | — | Remote |
|
Up to two reason chips per row; the strongest match is shown first.
Pearl
Pearl has 2 other live roles on this site right now within the same role category. The list below shows what they’re hiring for alongside this posting.
Other live roles
Original employer description
Reproduced verbatim from the employer. Verify everything in this brief against the source text below.
Pearl is transforming dentistry through artificial intelligence. Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide — helping clinicians diagnose more accurately, operate more efficiently, and deliver better care. With a $500B global market and over one million dental practices to serve, we're just getting started.
The Growth Marketer owns Pearl's full-funnel demand engine end-to-end — from the paid acquisition that brings prospects into the lifecycle programs that convert them into completed demos and pipeline. You'll run ads across Meta, Google, and LinkedIn while building the email, nurture, and automated workflows that turn demand into revenue, all inside HubSpot. It's a rare do-it-all growth role for a senior operator who's equally comfortable in an ad account and in a HubSpot workflow, and who wants to own the whole system rather than a single slice of it.
You'll report to the VP of Growth Marketing and partner closely with RevOps, Brand/Comms, Studio (creative), and the SMB and Enterprise Sales teams. You'll be accountable for efficient acquisition (CAC, ROAS, demo-set rate) as well as the lifecycle conversion that turns booked demos into completed ones and pipeline.
Paid Media & Acquisition
Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels.
Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences.
Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly.
Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing.
Lifecycle & Email Marketing
Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation.
Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led).
Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos.
Continuously test subject lines, timing, cadence, and offers.
HubSpot Ownership & Marketing Operations
Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation.
Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM.
Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps.
Ensure clean marketing-to-sales handoffs in the CRM.
Analytics, Reporting & Experimentation
Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle.
Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth.
Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle.
5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations.
Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting).
A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them.
A strong email/lifecycle marketer and a strong paid operator in one — a rare combination.
Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports.
Highly analytical, comfortable living in dashboards; GA4 literacy a plus.
Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions.
A systems builder who thrives owning a broad mandate on a compact, high-caliber team.
Bonus: experience advertising in healthcare or other regulated categories, a dental/medical vertical, or SQL/advanced reporting depth
Competitive compensation and benefits
Professional development and training opportunities
Flexible, uncapped PTO
Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.
Apply before August 21, 2026.
More to explore
05How is the relationship between paid acquisition and lifecycle structured?
Why ask this: Triggered when both paid and lifecycle signals appear. Triggered by the posting’s mention of both paid and lifecycle signals.