Role read

A quick read on what this posting appears to emphasize, based on the employer description and role fields.

This appears to be a general growth marketing role at servicenow, with lifecycle, email, or CRM.

Worth noticing

Lifecycle / email / CRM
“… technical point of contact throughout the full implementation lifecycle …”
Retention and reactivation programs are core here.
Own end-to-end campaign execution
“… for people. About the Role You'll own the end-to-end technical relationship with enterprise customers, translating complex …”
Customer success
“… at the intersection of engineering, consulting, and customer success — and you're equally energized by solving …”

Clarify before applying

Success metrics
What does success look like for this role — pipeline, activation, retention, conversion rate, or revenue?
Tools
Which specific analytics and marketing tools does this role own directly?

Company: servicenow
Location: Remote - United States
Work mode: Remote
Seniority: Lead
Posted: July 17, 2026
Apply: Open employer site

Apply on the company site Compare similar roles View servicenow page

Where this comes from

Signals found in the posting

Every line below is grounded in the actual posting or in the title, role fields, and seniority tags. Snippets are quoted verbatim; the source tag tells you which part of the listing they came from.

Channels mentioned

Lifecycle / email / CRMfrom posting
… technical point of contact throughout the full implementation lifecycle …
Why it matters here: Retention and reactivation programs are core here.

Responsibility patterns called out

Own end-to-end campaign executionfrom posting
… for people. About the Role You'll own the end-to-end technical relationship with enterprise customers, translating complex …

Cross-functional partners mentioned

Customer successfrom posting
… at the intersection of engineering, consulting, and customer success — and you're equally energized by solving …

Use this posting to prepare

Three short reads before you apply.

Each subsection below is grounded in something the posting or the role fields actually say. Use them as prompts — not as finished resume copy.

Step 1

Resume keywords to notice

Terms in the actual posting. Use these only where they match your real experience.

Role focus

Lifecycle

Channels

Lifecycle

Step 2

Questions to ask

Worth raising before applying or in the first recruiter conversation.

01How is success measured for this role?
Why ask this: Useful when the posting doesn't name success metrics. Triggered by the posting’s mention of baseline (always asked when metrics are missing).
02

Compare

Similar roles worth weighing

Live openings that share a specialty, seniority, work mode, or channel mix with this role. Different companies are favored over same-company roles so the comparison is genuinely useful.

Role	Company	Specialty	Work mode	Why similar
CRM Manager London	loveholidays	—	Remote	Same work mode Same seniority
Digital Marketing Manager Buenos Aires, Argentina	telus-digital

servicenow

Other roles at this company

servicenow has 24 other live roles on this site right now across 3 different role categories. The list below shows what they’re hiring for alongside this posting.

Live roles: 24 live roles
Role categories: 3 categories

Other live roles

Original employer description

The posting as the employer wrote it

Reproduced verbatim from the employer. Verify everything in this brief against the source text below.

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

About the Role
You'll own the end-to-end technical relationship with enterprise customers, translating complex business challenges into high-impact AI solutions built on the Moveworks Platform. This is a customer-facing, field-based role — you'll be the primary technical point of contact throughout the full implementation lifecycle, from solution design through launch. You are equally comfortable whiteboarding with a customer's IT team in the morning and collaborating with internal engineering and product teams in the afternoon.

This is not a back-office engineering role — you will be in front of customers regularly and are expected to travel up to 25% of the time.

What You'll Own

Customer Technical Relationships: Serve as the primary technical owner across 5–8 enterprise customer engagements simultaneously, driving adoption and measurable outcomes across the full Moveworks implementation lifecycle.
Solution Design & Architecture: Partner with customers to architect and deliver high-impact AI solutions that solve real business challenges — leveraging the Moveworks Platform in innovative and meaningful ways.
Integration & Implementation: Design and build secure, performant integrations between the Moveworks Platform and customer enterprise systems including ServiceNow, Workday, Okta, Jira, and others.
Strategic Advisory: Serve as a trusted technical advisor, helping customers develop their Agentic AI roadmap and upskilling their teams to operate the platform independently over time.
Product Feedback Loop: Synthesize on-the-ground customer feedback and technical gaps, working directly with Moveworks Engineering and Product teams to influence platform evolution.
Reusability & Knowledge Sharing: Generalize successful customer solutions into reusable templates and share learnings broadly across the team.

About You

You are a technical generalist who genuinely enjoys working directly with customers. You thrive at the intersection of engineering, consulting, and customer success — and you're equally energized by solving a complex integration problem and presenting a solution narrative to a customer's executive team.
Customer-First Mindset: You have strong communication and relationship skills, and you're compelled to develop and deliver compelling solution narratives through high-quality artifacts — architecture diagrams, solution proposals, SOWs — tailored to both technical and business audiences.
Technical Mastery: You have a strong grasp of API-based systems integration, LLM-based systems design including prompt engineering, context engineering, and data modeling.
Curiosity & Adaptability: You are a rapid learner with high technical aptitude — equally curious about what's happening under the hood and why a business process works the way it does.
Product Judgment: You have strong product taste and are obsessed with delivering exceptional experiences for end users.
Entrepreneurial Grit: You lean into ambiguity, navigate legacy systems with patience, and actively seek exposure across engineering, product, and business functions.
Accountability: You have a strong sense of personal accountability to both customers and internal teammates who rely on your expertise.

Required:

8+ years of experience in a customer-facing technical role — Solutions Engineer, Customer Success Engineer, Solutions Architect, Implementation Consultant, or Consulting Engineer
Demonstrated track record of driving successful technical adoption with mid-to-large enterprise customers
Experience designing, building, and launching full-stack workflows and automations leveraging REST APIs, iPaaS tools (Workato, Azure Functions, AWS Lambdas, ServiceNow Flow Designer), or scripting languages (Python, JavaScript, Golang)
Proven ability to determine methods and procedures on new assignments independently, exercising strong judgment to select the right approaches and drive results across complex, cross-functional problems
Experience leading projects and coordinating other team members, with strong networks across departments and key external stakeholders
Willingness and ability to travel up to 25% of the time
Ability to operate across multiple business functions and technical domains

Preferred:

Familiarity with enterprise platforms such as ServiceNow, Jira Service Desk, Zendesk, Workday, or Okta
Familiarity with Linux and Windows environments and command line
Current on the latest AI tools, frameworks, and agentic design patterns — and thoughtful about how to apply them to build reliable, scalable solutions

For positions in this location, we offer a base pay of $166,500 to $291,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. 

Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Staff AI Agent Engineer – Moveworks | Customer Deployment